Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Market Share, Market Opportunities, Market Analysis, Market Trend, Quantitative Research, Trend Analysis, Market Research, Data Visualization, Market Data, Target Market, Performance Analysis, Analytical Skills, Key Performance Indicators (KPIs), Data Visualization Software, Business Development, Performance Measurement, Gap Analysis, Variance Analysis, Business Strategy, Business Planning
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Performance Measurement, Sales Strategy, Selling Techniques, Sales, Solution Selling, Sales Enablement, Sales Management, Sales Process, General Sales Practices, Generative AI Agents, Sales Development, Operational Performance Management, Digital Transformation, Performance Metric, AI Product Strategy, Key Performance Indicators (KPIs), Performance Analysis, Customer experience strategy (CX), AI Enablement, Sales Support
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Looker (Software), Data Pipelines, Data Transformation, Dashboard, Dashboard Creation, Automation, IT Automation, Scripting, Business Intelligence, Interactive Data Visualization, Extract, Transform, Load, Data Warehousing, Data Integrity, Data Quality, Data Integration, Google Cloud Platform, Data Validation, Marketing Analytics, SQL
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Hootsuite, Social Media Management, Content Scheduling, Social Media, Social Media Marketing, Digital Marketing Tools, Dashboard, Account Management, Business Software, Data Integration, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Brainstorming, Meeting Facilitation, Team Building, Workplace inclusivity, Discussion Facilitation, Innovation, Ideation, Creative Thinking, Creativity, Miro AI, Collaboration, Performance Analysis, Key Performance Indicators (KPIs), Performance Metric, Process Improvement, Digital Design, Digital Communications
Intermediate · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Consumer Behaviour, Compensation Analysis, Market Analysis, Labor Relations, Operating Cost, Resource Allocation, Production Process, Business Strategy, Decision Making, Budgeting, Strategic Decision-Making, Business Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Technical Analysis, Financial Trading, Blockchain, Market Data, Payment Systems, Market Trend, Digital Assets, Trend Analysis, Market Analysis, Transaction Processing, Finance, Encryption, Information Privacy
Mixed · Course · 1 - 3 Months

STARWEAVER
Skills you'll gain: Financial Statement Analysis, Financial Analysis, Business Valuation, Financial Statements, Operational Efficiency, Financial Acumen, Working Capital, Profit and Loss (P&L) Management, Business Metrics, Gross Profit, Operational Analysis, Financial Modeling, Financial Data, Balance Sheet, Return On Investment, General Finance, Finance, Income Statement, Analysis, Market Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard Creation, Dashboard, Data Visualization, Data Storytelling, Data Presentation, Interactive Data Visualization, Statistical Visualization, Power BI, Data Visualization Software, Presentations, Business Intelligence, Data Analysis Expressions (DAX), Market Data, Market Analysis, Storytelling, Report Writing, Target Audience, Data Integration, Data Validation, Usability Testing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Gemini, Gemini, Google Cloud Platform, Data-Driven Marketing, Generative AI, Marketing Analytics, Customer Analysis, Customer Insights, Advanced Analytics, Analytics, Predictive Modeling, Marketing Strategies, Forecasting
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Concision, Slack (Software), Team Building, Team Collaboration, Internal Communications, Team Performance Management, Communication, Communication Strategies, Business Writing, Recognizing Others, Writing, Cross-Functional Team Leadership, Follow Through, Action Oriented, Expectation Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AI powered creativity, Visual Storytelling, AI literacy, Intellectual Property, Advertising Campaigns, Legal Risk, Financial Acumen, Cost Benefit Analysis, Ethical Standards And Conduct, Deep Learning
Intermediate · Course · 1 - 3 Months