• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • U

    University of Colorado Boulder

    Embedding Sensors and Motors

    Skills you'll gain: Control Systems, Machine Controls, Engineering, Scientific, and Technical Instruments, Process Control, Embedded Systems, Embedded Software, Electrical and Computer Engineering, Real Time Data, Laboratory Equipment, Laboratory Experience, Electronic Systems, Electronics, Electronics Engineering, Power Electronics, Electronic Hardware, Manufacturing Processes, Three-Phase, Thermal Management, Hardware Design, Electrical Engineering

    4.6 stars, 2.9K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (2.9K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Value Propositions, Customer experience strategy (CX), Storytelling, Branding, Customer experience improvement, Content Marketing, Brand Management, Content Creation, Brand Awareness, Driving engagement, Logo Design, Drive Engagement, Journey Mapping, Journalism, Campaign Management, Creativity, Target Audience, Marketing Operations, Communication

    4.6 stars, 1.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Digital Marketing with Canva

    Skills you'll gain: Canva (Software), Social Media Content, Content Creation, Content Performance Analysis, Social Media Marketing, Marketing Effectiveness, Content Development and Management, Video Production, Digital Media Strategy, Style Guides, Digital Design, Graphic and Visual Design, Graphic Design, Marketing Analytics, Web Analytics, Video Editing, Performance Measurement, Brand Management, Key Performance Indicators (KPIs), Drive Engagement

    4.5 stars, 6.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (6.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Social Norms, Social Change I

    Skills you'll gain: Sociology, Social Sciences, Social Impact, Culture, Social Justice, Socioeconomics, Social Determinants Of Health, Public Policies, Behavioral Economics, Surveys, Program Evaluation, Game Theory, Qualitative Research, Data Collection, Survey Creation, Research

    4.6 stars, 2.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (2.1K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Social Media Marketing

    Skills you'll gain: Social Media Analytics, Content Performance Analysis, Canva (Software), Brand Management, Instagram, Video Editing, Content Scheduling, Meta Ads Manager, Prompt Engineering, Facebook, Content Creation, Social Media, Social Media Marketing, Marketing Automation, Copywriting, Generative AI, Social Media Content, Video Production, Campaign Management, Digital Marketing

    4.5 stars, 3.8K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.5 (3.8K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    Introduction to DevOps

    Skills you'll gain: DevOps, Agile Methodology, Cloud-Native Computing, Devops Tools, Continuous Integration, CI/CD, Test Driven Development (TDD), Agile Software Development, Scrum (Software Development), Continuous Deployment, Software Development Methodologies, Behavior-Driven Development, Cloud Computing Architecture, Continuous Delivery, Performance Metric, Team Performance Management, Accountability, Culture Transformation, Microservices, Organizational Development

    4.8 stars, 4.2K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (4.2K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Mastering React: From Fundamentals to Real Projects

    Skills you'll gain: React.js, Web Development Tools, UI Components, Frontend Integration, JavaScript Frameworks, Event-Driven Programming, Development Environment, Front-End Web Development, Web Applications, Restful API, User Interface (UI), Code Reusability, Git (Version Control System), Debugging, HTML and CSS, Javascript, Application Programming Interface (API), Software Development, GitHub, Programming Principles

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • H

    HRCI

    Employee Engagement and Organizational Performance

    Skills you'll gain: Employee Coaching, Workplace inclusivity, Employee Relations, Human Resources Management and Planning, Performance Appraisal, Employee Performance Management, Human Resource Strategy, Human Resources, Human Relations Movement, Employee Engagement, Performance Review, Performance Management, Human Resource Management, Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Performance Improvement, Employee Surveys, Employee Retention, Organizational Leadership, Cultural Diversity

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Job Attitudes and Personality

    Skills you'll gain: Team Performance Management, People Management, Team Building, Industrial and Organizational Psychology, Employee Engagement, People Analytics

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • N

    Northwestern University

    Engagement & Nurture Marketing Strategies

    Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Social Media Content, Content Marketing, Social Media Analytics, Marketing Effectiveness, Digital Media Strategy, Marketing Design, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing

    4.8 stars, 1.2K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (1.2K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Social Media Marketing Course: Ads, Content, and AI title

    Skills you'll gain: Social Media, Branding, Brand Marketing, Brand Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Paid media, Brand Management, Social Media Strategy, Pinterest, Social Media Management, Google Analytics, Content Marketing, Online Advertising, Web Analytics, Meta Ads Manager, Advertising, TikTok, Facebook

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • A

    American Museum of Natural History

    Marine Biology

    Skills you'll gain: Life Sciences, Biology, Environmental Science, Environment, Physiology, Hydrology, Environmental Issue, Anatomy, Natural Resource Management, Environmental Resource Management, General Science and Research, Environment and Resource Management, Science and Research, Research, Research Methodologies

    4.8 stars, 614 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (614) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
1…303132…150

In summary, here are 10 of our most popular consumer behavior courses

  • Embedding Sensors and Motors: University of Colorado Boulder
  • Branding: The Creative Journey: IE Business School
  • Digital Marketing with Canva: Coursera
  • Social Norms, Social Change I: University of Pennsylvania
  • Social Media Marketing: Coursera
  • Introduction to DevOps: IBM
  • Mastering React: From Fundamentals to Real Projects: SkillsBooster Academy
  • Employee Engagement and Organizational Performance: HRCI
  • Job Attitudes and Personality: Pearson
  • Engagement & Nurture Marketing Strategies: Northwestern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok