Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Illinois Tech
Skills you'll gain: Statistical Analysis, Time Series Analysis and Forecasting, Data Analysis, Model Evaluation, Data Visualization, Exploratory Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Data Cleansing, Analytics, Regression Analysis, R Programming, Statistical Software, Forecasting, Data Preprocessing, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: React.js, JavaScript Frameworks, Javascript and jQuery, Web Development Tools, Javascript, Software Design Patterns, Web Development, Application Development, Mobile Development
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Kubernetes, Cloud Infrastructure, Prompt Engineering, Google Cloud Platform, Cloud-Native Computing, CI/CD, Infrastructure As A Service (IaaS), Cloud Applications, Identity and Access Management, Generative AI, Cloud Computing, Scalability, Containerization, Cloud Storage, Continuous Integration, Cloud Computing Architecture, Virtual Machines, Application Deployment, Data Persistence, Continuous Deployment
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Performance Testing, Scalability, Data Architecture, Software Architecture, Distributed Computing, Predictive Modeling, Performance Tuning, Microservices, Big Data, Software Engineering, Database Systems, Data Store, Model Evaluation
Build toward a degree
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, HTML and CSS, Cascading Style Sheets (CSS), Mobile Development, Web Design and Development, Front-End Web Development, UI Components
Intermediate · Course · 1 - 4 Weeks
Georgia Institute of Technology
Skills you'll gain: Software-Defined Networking, Virtual Networking, Virtualization, Virtual Machines, Cloud Infrastructure, Network Architecture, Network Infrastructure, Computer Networking, Cloud Computing, Network Planning And Design, Network Performance Management, Linux, Performance Tuning, Scalability
Mixed · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Emerging Technologies, Technology Strategies, Media and Communications, Electronic Media, Business Technologies, Digital Transformation, Business Transformation, Social Media, Innovation, Organizational Change, Competitive Analysis, Case Studies, E-Commerce, Business Strategy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Web Analytics, Brand Loyalty, Marketing Strategies, Campaign Management
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Sustainability Reporting, Marketing and Public Relations, Analysis, Business Writing, Sustainable Business, Corporate Sustainability, Product Lifecycle Management, Business Communication, Presentations
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Exploratory Data Analysis, Ggplot2, Data Visualization Software, Tidyverse (R Package), Data Visualization, Version Control, Data Analysis, Statistical Methods, Data Wrangling, R Programming, GitHub, Data Transformation, Statistical Analysis, Git (Version Control System), Data Manipulation, Statistical Programming
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI Agents, LangChain, AI Workflows, LLM Application, Agentic systems, Development Environment, Model Evaluation, OpenAI, Artificial Intelligence, Scalability, Applied Machine Learning, Performance Tuning, Design
Intermediate · Course · 1 - 4 Weeks