Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skillshare
Skills you'll gain: Web Analytics and SEO, Information Architecture, Technical Support
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications
Beginner · Course · 1 - 4 Weeks

University of Toronto
Skills you'll gain: Human Centered Design, User Experience Design, Organizational Change, User Research, Design Thinking, Change Management, Design Research, Product Design, Data Ethics, Data Collection, Quantitative Research, Prototyping, Influencing, Qualitative Research, Leadership, Data Analysis, Analytics, Diversity Awareness, Diversity and Inclusion, Innovation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Apache Hive, Big Data, Database Design, Extensible Markup Language (XML), Databases, Apache Hadoop, Analytics, Social Media, Data Processing, Social Media Content, Data Management, Data Analysis, Data Integration, Data Transformation
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Visualization, Google Cloud Platform, Big Data, SQL, Analytics, Analysis, Data Warehousing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Splunk, Lightweight Directory Access Protocols, System Monitoring, Scripting, Dashboard, Business Intelligence, Scatter Plots, Pivot Tables And Charts, Servers, Data-Driven Decision-Making, Software Installation, Role-Based Access Control (RBAC), Data Pipelines, Authentications, Unstructured Data, Data Visualization Software, Data Visualization, Network Troubleshooting, Data Storage, Data Management
Beginner · Specialization · 3 - 6 Months

Amazon Web Services
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Data Storytelling, OpenAI, Analytics, Data Analysis, Dashboard, Prompt Engineering, Data Ethics, Responsible AI, Data Visualization Software, Python Programming, Data Processing, Query Languages
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Customer Engagement, Content Marketing, AI Personalization, Lead Generation, Marketing Automation, Digital Marketing, Content Creation, Marketing Strategies, Marketing Planning, Workflow Management, Blogs, Email Marketing, Artificial Intelligence, Search Engine Optimization
Intermediate · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection
Beginner · Course · 1 - 4 Weeks