Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Universidades Anáhuac
Skills you'll gain: Customer Success Management, Customer Service, Customer Retention, Customer Engagement, Customer Relationship Management, Customer and Client Support, Customer experience improvement, Customer Data Management, Customer Insights, Sales Management, Leadership, Business Metrics, Performance Metric, General Sales Practices, Sales Strategy, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Pipelines, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Customer Insights, Data Quality, Customer Data Management, AI Personalization, Analytics, Personalized Service, Data Management, Predictive Analytics, Data-Driven Decision-Making, Data Integration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Analysis, User Feedback, Contextual Advertising
Beginner · Course · 1 - 4 Weeks

CVS Health
Skills you'll gain: Active Listening, De-escalation Techniques, Greeting Customers, Customer Service, Empathy, Cross Selling, Call Center Experience, Transaction Processing, Upselling, Retail Sales, Retail Store Operations, Customer Complaint Resolution, Cash Register Operation, Problem Solving, Conflict Management, Customer Inquiries, Teamwork, Data Entry, Communication, Time Management
Beginner · Professional Certificate · 3 - 6 Months
University of Pennsylvania
Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Success Management, Generative AI Agents, Customer Service, Customer experience improvement, AI Personalization, Customer Engagement, LLM Application, Business Process Automation, Data Ethics, Business Ethics, Information Privacy, Systems Integration
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Point of Sale, Shipping and Receiving, Process Optimization
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Case Studies
Beginner · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: Customer Service, Problem Solving, Customer Support, Greeting Customers, Help Desk Support, Customer and Client Support, Critical Thinking and Problem Solving, Technical Support and Services, Customer Relationship Management, Interpersonal Communications, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management
Beginner · Course · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks