Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Marketing Effectiveness, Campaign Planning, Marketing Strategies, Campaign Management, Strategic Marketing, Performance Measurement, Data-Driven Marketing, Cross-Channel Marketing, Performance Metric, Performance Analysis, Workflow Management, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Planning, Marketing, Marketing Strategies, Branding, Consumer Behaviour, Brand Strategy, Market Analysis, Target Market, Target Audience
★ 4.8 (1.8K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Customer Service, Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Service Design, Consumer Behaviour, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Brand Management, Marketing Communications, Communication Strategies, Marketing, Electronic Media, Social Media Analytics
★ 4.9 (14) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Strategy, Branding, Marketing Communications, Marketing, Marketing Strategy and Techniques, Marketing Strategies, Target Market, Customer Analysis, Brand Awareness, Product Promotion, Target Audience, Customer Insights, Communication Planning, Marketing Channel, Competitive Analysis, Communication Strategies
★ 4.8 (19) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Value Propositions, Smart Goals, Marketing, Target Audience, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Role-Based Access Control (RBAC), Goal Setting, Project Management, Competitive Analysis, Collaborative Software, Identity and Access Management, Document Management, Project Management Software, Project Documentation, Marketing Analytics, Project Management Life Cycle, Digital Marketing, Business Communication
Beginner · Course · 1 - 3 Months

Skills you'll gain: Global Marketing, Intercultural Competence, Cultural Sensitivity, Market Research, International Finance, Market Analysis, Strategic Decision-Making, Product Lifecycle Management, Culture, Strategic Marketing, Advertising, Branding, Marketing, Promotional Strategies, Marketing Communications, Marketing Management, Market Opportunities, Marketing Strategies, Consumer Behaviour, Business Development
★ 4.9 (26) · Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Product Strategy, Marketing Communications, Strategic Marketing, Marketing, Product Lifecycle Management, Media Planning, Go To Market Strategy, Brand Strategy, Product Promotion, Marketing Channel, Brand Management, Integrated Marketing Communications, Communication Planning, Branding
★ 4.6 (1.1K) · Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Marketing, Marketing Communications, Target Market
★ 5 (17) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Brand Marketing, Product Marketing, Brand Management, Strategic Marketing, Marketing Planning, Communication Planning, Marketing Communications, Marketing Strategies, Consumer Behaviour, Marketing Strategy and Techniques, Media Planning, Market Research
★ 4.5 (15) · Beginner · Course · 1 - 3 Months
Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media, Performance Measurement, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Social Media Management, Content Marketing, Communication Planning, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Social Media Analytics, Target Audience, Marketing Strategies, Content Strategy, Marketing, Digital Media Strategy, Business Strategies
★ 4.5 (3.8K) · Intermediate · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Customer Analysis, Marketing, Branding, Marketing Strategies, Target Market, Product Strategy, Strategic Communication, Digital Marketing, Communication Strategies, Target Audience, Marketing Channel, Consumer Behaviour
★ 4.5 (493) · Mixed · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Market Analysis, Integrated Marketing Communications, Customer Acquisition Management, Performance Measurement, Customer Retention, Performance Metric, Growth Strategies, Marketing Channel, Planning
★ 4.6 (496) · Mixed · Course · 1 - 4 Weeks