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  2. Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • E

    EDUCBA

    Consumer Behavior & Service Marketing

    Skills you'll gain: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Service Design, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Experience Design, Communication Strategies, Brand Marketing, Branding, Marketing, Electronic Media, Social Media Analytics

    4.9 stars, 15 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (15) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
  • S

    SkillUp

    Performance Reviews and Management

    Skills you'll gain: Performance Review, Constructive Feedback, Employee Performance Management, Employee Coaching, Performance Management, Performance Appraisal, Coaching, Goal Setting, Discussion Facilitation, Performance Measurement, Professionalism, Expectation Management, Record Keeping, People Development, Team Management, Performance Improvement, Communication Strategies, Strategic Leadership, Human Resources, Business Leadership

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
  • Y

    Yonsei University

    International Entertainment and Sports Marketing

    Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Marketing Strategies, Innovation, Storytelling

    4.7 stars, 501 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (501) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Intelligence and Performance Analytics

    Skills you'll gain: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Performance Reporting, Web Analytics, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement

    Intermediate · Course · 3 - 6 Months

  • M

    Minnesota State University, Mankato

    Performance Management and Talent Development

    Skills you'll gain: Talent Management, Industrial and Organizational Psychology, Employee Onboarding, People Development, Performance Review, Employee Performance Management, Performance Management, Team Performance Management, People Management, Goal Setting, Organizational Development, Leadership Development, Team Management, New Hire Orientations, Employee Retention, Performance Improvement, Team Leadership, Performance Analysis, Job Evaluation, Leadership

    Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Marketing, Email Marketing, Digital Marketing, Driving engagement, Customer Relationship Management, Social Media Marketing, Data Collection

    4.7 stars, 20 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Digital Marketing & Social Media Ads

    Skills you'll gain: Pinterest, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Content, Storytelling, Marketing Strategies, Data-Driven Marketing, Content Creation, Marketing Planning, Content Development and Management, Advertising Campaigns, Content Performance Analysis, Instagram, Campaign Planning, Digital Marketing Campaigns, Digital Marketing, Marketing Analytics

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
  • M

    Madecraft

    Improving Team Performance

    Skills you'll gain: Team Performance Management, Active Listening, Delegation Skills, Constructive Feedback, Process Mapping, Performance Management, Accountability Frameworks, Team Leadership, Team Building, Team Motivation, Leadership Development, Meeting Facilitation, Business Priorities, Coaching, Employee Coaching, Accountability, Conflict Management, Workforce Development, Business Metrics, Continuous Improvement Process

    Beginner · Specialization · 3 - 6 Months

  • B

    Board Infinity

    Email Analytics & AI for Marketing Performance

    Skills you'll gain: Email Marketing, AI Personalization, Personalized Campaigns, Data-Driven Marketing, Marketing Analytics, Responsible AI, Google Analytics, Marketing Effectiveness, Applied Machine Learning, Predictive Modeling, Predictive Analytics, Generative AI, ChatGPT, Model Evaluation, Dashboard Creation, Data Presentation

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Plan Strategic GTM Approaches

    Skills you'll gain: Go To Market Strategy, Product Marketing, Marketing Planning, Dependency Analysis, Marketing Effectiveness, Plan Execution, Marketing Budgets, Marketing Channel, Milestones (Project Management), Planning, Sales Enablement, Resource Allocation, Coordinating, Performance Analysis, Timelines, Cross-Functional Collaboration, Budget Management, Marketing Analytics, Management Reporting, Customer Acquisition Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Marketing Strategies, Branding, Consumer Behaviour, Brand Strategy, Market Analysis, Target Market, Target Audience

    4.8 stars, 1.8K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (1.8K) · Beginner · Course · 1 - 4 Weeks

    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Performance Management and Appraisal Systems

    Skills you'll gain: Performance Appraisal, Performance Management, Constructive Feedback, Employee Performance Management, Performance Improvement

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
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