Performance Marketing Courses
Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.
Popular Performance Marketing Courses and Certifications
Status: Free TrialSkills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Campaign Management, Pivot Tables And Charts, Marketing Effectiveness, Marketing Planning, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Digital Marketing, Data Presentation, Paid media, Data Visualization, Google Ads, Marketing Budgets
Status: Free TrialUniversity of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Media Buying, Data Ethics
Status: NewStatus: Free TrialSkills you'll gain: Google Analytics, Dashboard Creation, Data Storytelling, Content Performance Analysis, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence
Status: Free TrialStatus: AI skillsSkills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Paid media, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Web Presence, Interviewing Skills
Status: NewStatus: Free TrialSkills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Meta Ads Manager, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Digital Marketing Campaigns, Marketing Budgets, Keyword Research, Promotions and Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation
Status: FreeCoursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment
What brings you to Coursera today?
Status: NewStatus: Free TrialSkills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction
Status: NewStatus: Free TrialSkills you'll gain: Paid media, Content Performance Analysis, Cross-Channel Marketing, Pay Per Click Advertising, Campaign Management, Digital Marketing Campaigns, Marketing Strategies, Content Optimization, Business Marketing, Email Marketing, Social Media Marketing, Project Management, Content Marketing, Business Communication, Social Media Strategy, Analytics, Business Strategy, Professional Development, Data Analysis, Quality Assurance
Status: NewStatus: Free TrialLearnKartS
Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Social Media, Social Media Marketing, Facebook, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding
Status: NewStatus: Free TrialSkills you'll gain: Content Performance Analysis, Dashboard, Conversion Funnel Analysis, Surveys, Content Scheduling, Newsletters, Search Engine Optimization, Marketing Budgets, Email Automation, Data-Driven Marketing, Marketing Analytics, Marketing Automation, Web Analytics, Email Marketing, Content Marketing, Performance Reporting, Google Analytics, Collaborative Software, Social Media Management, Lead Generation
Status: NewStatus: Free TrialCoursera
Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
Status: NewStatus: Free TrialUniversity of Arizona
Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Data-Driven Decision-Making, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience
In summary, here are 10 of our most popular performance marketing courses
- Assess for Success: Marketing Analytics and Measurement: Google
- Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
- Advanced Marketing Optimization & Strategy: Coursera
- Google Digital Marketing & E-commerce: Google
- Performance Marketing and MultiChannel Campaign Optimization: Coursera
- Google Ads for Beginners: Coursera
- Digital Campaign Management & Optimization: Coursera
- Capstone Project_AI Marketing Specalist: Coursera
- Full Digital Marketing: LearnKartS
- Digital Marketing Operations & Analytics: Coursera
