Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.

Digital Marketing Institute
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Quality Management, Project Closure, Scope Management, Project Management, Project Planning, Agile Project Management, Quality Assurance, Sprint Retrospectives, Backlogs, Team Leadership, Project Scoping, Project Management Life Cycle, Stakeholder Analysis, Project Controls, Project Implementation, Agile Methodology, Communication Planning, Change Management, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Business Analytics, Digital Transformation, Case Studies, Analytics, Business Intelligence, Business Analysis, Predictive Analytics, Advanced Analytics, Data Analysis, Business Transformation, Health Informatics, Data-Driven Decision-Making, Value Propositions, Big Data, Healthcare Project Management
Mixed · Course · 1 - 4 Weeks
Georgia Institute of Technology
Skills you'll gain: Sales Presentation, Presentations, Business Writing, Business Correspondence, Verbal Communication Skills, Public Speaking, Cultural Diversity, Business Communication, Professional Networking, Cultural Sensitivity, Writing, English Language, Vocabulary, Intercultural Competence, Language Learning, Communication, Interpersonal Communications, LinkedIn, Grammar, Instagram
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Management, Social Media Marketing, Social Media Content, Customer Communications Management, Digital Communications
Beginner · Course · 1 - 4 Weeks

Università Bocconi
Skills you'll gain: Food and Beverage, Hospitality, Product Knowledge, Global Marketing, Business Strategy, Consumer Behaviour, Logistics, Brand Management, Growth Strategies, Customer experience strategy (CX), Brand Strategy, Market Opportunities, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Computer Networking, Network Troubleshooting, OSI Models, General Networking, TCP/IP, Network Protocols, Network Routing, Virtual Private Networks (VPN), Wide Area Networks, Network Security, Dynamic Host Configuration Protocol (DHCP), Wireless Networks, Network Model
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Email Marketing, Responsible AI, Marketing Collateral
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Analytical Skills, Data-Driven Decision-Making, Data Analysis, Data Literacy, Spreadsheet Software, Data Visualization Software, Data Storytelling, Data Processing, Data Cleansing, Data Visualization, Data Management, Data Ethics, SQL
Beginner · Course · 1 - 4 Weeks
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Competitive Analysis, Content Strategy, Blogs, Web Content, Social Media, Social Media Strategy, Target Audience, Presentations, Content Creation, Google Analytics, Report Writing, Data Analysis, Analytics, Social Media Marketing, Client Services, Content Marketing
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Process Improvement, Quality Improvement, Operations Management, Management Accounting, Continuous Improvement Process, Lean Six Sigma, Marketing, Business Process, Integrated Marketing Communications, Operational Analysis, Process Analysis, Variance Analysis, Product Strategy, Marketing Planning, Business Operations, Cost Accounting, Strategic Marketing, Performance Analysis, Supply Chain Management, Quality Control
Build toward a degree
Intermediate · Specialization · 3 - 6 Months