Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Fundação Instituto de Administração
Skills you'll gain: Marketing Automation, Digital Transformation, Marketing Strategies, Marketing Analytics, Marketing, Innovation, Digital Marketing, Data-Driven Decision-Making, Business Transformation, Brand Management, Customer experience strategy (CX), Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: LLM Application, Large Language Modeling, Model Deployment, Embeddings, Application Programming Interface (API), Restful API, Natural Language Processing, Command-Line Interface, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
Beginner · Specialization · 1 - 3 Months

Illinois Tech
Skills you'll gain: NoSQL, Big Data, Apache Hadoop, Apache Spark, Data Infrastructure, Apache Kafka, Real Time Data, Data Management, Apache Cassandra, Apache Hive, Data Lakes, MongoDB, Databases, Data Ethics, Distributed Computing, Data Processing, Informatics, Cloud Computing, Software Design Patterns, Data Storage
Build toward a degree
Intermediate · Course · 1 - 3 Months

Emory University
Skills you'll gain: Business Strategy, Corporate Strategy, Organizational Strategy, Strategic Planning, Competitive Analysis, Strategic Decision-Making, Innovation, Market Analysis, Value Propositions, Business Risk Management, Sustainable Business, Market Dynamics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Security, Cloud Security, Intrusion Detection and Prevention, Incident Response, Computer Security Incident Management, Vulnerability Management, Risk Management Framework, Malware Protection, Security Management, Threat Management, Application Security, Cybersecurity, Cyber Attacks, Infrastructure Security, Disaster Recovery, Vulnerability Assessments, Cyber Threat Intelligence, Threat Detection, Network Security, Risk Management
Intermediate · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Apache Spark, Apache Hadoop, Google Cloud Platform, Data Processing, Command-Line Interface, Big Data, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Plan Execution, Marketing Management, Market Analysis, Product Strategy, Case Studies, Marketing, Competitive Analysis, Brand Strategy, Program Implementation, Market Opportunities, Consumer Behaviour, Logistics, Business
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Software Development Methodologies, Development Environment, Software Development, Application Programming Interface (API), Version Control, Software Design Patterns, JSON, Network Engineering, Software Development Tools, Restful API, Virtualization and Virtual Machines, Web Applications, TCP/IP, YAML, Extensible Markup Language (XML)
Intermediate · Course · 1 - 4 Weeks

Columbia University
Skills you'll gain: Digital pedagogy, Blended Learning, Education Software and Technology, Student Engagement, Learning Management Systems, Digital Transformation, Curriculum Development, Teaching, digital literacy, Content Management Systems, Web Design and Development, Content Management, Live Streaming, Innovation, Planning, Research, Auditing
Beginner · Course · 1 - 4 Weeks

Edureka
Skills you'll gain: Cloud-Native Computing, Prometheus (Software), Grafana, Software Architecture, CI/CD
Beginner · Course · 1 - 3 Months