• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • Status: New
    New
    T

    The Expert Academy

    Brand-Led Revenue Growth: Align Sales And Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    Microsoft 365 Copilot for Marketing and Campaign Automation

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Nonprofit Operations: Finance, Technology & Fundraising

    Skills you'll gain: Non-Profit Accounting, Fundraising, Fundraising and Crowdsourcing, Grant Writing, Customer Relationship Management, Technology Strategies, Program Evaluation, Fiscal Management, Business Operations, Grant Applications, Customer Relationship Management (CRM) Software, Financial Statement Analysis, Web Design and Development, Performance Measurement, Operations Management, Financial Statements, Operations, Social Impact, Business, Finance

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    Consumer Behavior and B2B Marketing

    Skills you'll gain: Business Marketing, Consumer Behaviour, Business-To-Consumer, B2B Sales, Purchasing, Target Market, Marketing Psychology, Marketing, Customer Analysis, Enterprise Sales, Market Dynamics, Strategic Marketing, Culture, Target Audience, New Product Development, Social Sciences, Marketing Strategies, Decision Making, Organizational Structure, Procurement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Create Data Models

    Skills you'll gain: Snowflake Schema, Marketing Effectiveness, Key Performance Indicators (KPIs), Star Schema, Performance Reporting, Data-Driven Marketing, Marketing Analytics, Data Modeling, Business Reporting, Management Reporting, Conversion Funnel Analysis, Performance Measurement, Dashboard, Database Design, Business Metrics, Performance Metric, Business Intelligence, Relational Databases, Data Architecture, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Agile Foundations and PMI-ACP® Exam Context

    Skills you'll gain: Agile Project Management, Agile Methodology, User Story, Project Management Institute (PMI) Methodology, Agile Product Development, Performance Metric, Telecommuting, Virtual Teams, Team Oriented, Adaptability, Team Leadership, Project Management Life Cycle, Waterfall Methodology, Collaboration, Audit Planning, Teamwork

    Intermediate · Course · 1 - 3 Months

  • Status: Top AI Program
    Top AI Program
    M

    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, Product Roadmaps, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Customer Analysis, Product Lifecycle Management, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    426 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    P

    Pearson

    Market Research and Analysis

    Skills you'll gain: Market Research, Customer Relationship Management, Market Analysis, Market Intelligence, Marketing, Customer Insights, Marketing Analytics, Business Research, Customer Analysis, Market Data, Target Market, Marketing Strategies, Data-Driven Marketing, Market Opportunities, Strategic Marketing, Customer Data Management, Branding, Analysis, Target Audience, Data Literacy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business, Economics, Policy, and Social Studies, Business Operations, Revenue Management, Consumer Behaviour, Social Studies, Operations, Political Sciences, Social Sciences, Business Strategy, Public Policies, Competitive Analysis, Market Analysis, Socioeconomics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    T

    The Expert Academy

    B2B Sales: Negotiation, Deal Closing And Buyer Influence

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Project Management: Soft Skills for Project Managers

    Skills you'll gain: Assertiveness, Negotiation, Conflict Management, Leadership and Management, Influencing, Client Services, Oral Expression, Customer Service, Stakeholder Engagement, Project Management Software, Sales Presentations, Stakeholder Communications, Stakeholder Management, Project Management, Project Management Institute (PMI) Methodology, Leadership, Project Management Office (PMO), Project Management Life Cycle, Business Leadership, Risk Management

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Engineering Project Management: Initiating and Planning

    Skills you'll gain: Communication Planning, Stakeholder Management, Organizational Structure, Project Documentation, Stakeholder Engagement, Project Management, Engineering Management, Project Management Life Cycle, Project Coordination, Stakeholder Analysis, Project Scoping, Program Evaluation, Stakeholder Communications, Planning, Project Planning, Cost Benefit Analysis, Requirements Management, Project Performance, Financial Analysis, Project Management Institute (PMI) Methodology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

1…444546…469

In summary, here are 10 of our most popular customer insights courses

  • Brand-Led Revenue Growth: Align Sales And Marketing: The Expert Academy
  • Microsoft 365 Copilot for Marketing and Campaign Automation: AI CERTs
  • Nonprofit Operations: Finance, Technology & Fundraising: John Wiley & Sons
  • Consumer Behavior and B2B Marketing: Pearson
  • Create Data Models: Coursera
  • Agile Foundations and PMI-ACP® Exam Context: Packt
  • Microsoft AI Product Manager: Microsoft
  • Market Research and Analysis: Pearson
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • B2B Sales: Negotiation, Deal Closing And Buyer Influence: The Expert Academy

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok