Content strategy courses can help you learn audience analysis, content creation techniques, editorial planning, and performance measurement. You can build skills in optimizing content for different platforms, aligning messaging with brand goals, and using analytics to refine strategies. Many courses introduce tools like Google Analytics for tracking engagement, content management systems for organizing assets, and social media platforms for distribution, providing practical methods to implement your content strategies effectively.

Skills you'll gain: Requirements Analysis, Milestones (Project Management), Stakeholder Management, Performance Reporting, Project Management, Negotiation, Quality Management, Project Scoping, Stakeholder Analysis, Project Documentation, Project Planning, Interviewing Skills, Communication Strategies, Problem Solving
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Business Transformation, Innovation, Digital Transformation, Serverless Computing, Cloud Services, Data Ethics, Cloud Infrastructure, Google Cloud Platform, Application Programming Interface (API), Technology Strategies, Hybrid Cloud Computing, Data Strategy, Infrastructure As A Service (IaaS), Responsible AI, Cloud Computing, Cloud Solutions, Public Cloud, Containerization, Cloud-Native Computing, Machine Learning
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Human Resources Management and Planning, Human Resource Strategy, Human Resources, Talent Management, Workforce Planning, Talent Acquisition, Case Studies, Organizational Strategy, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Risk Analysis
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Responsible AI, AI Product Strategy, Generative AI, Strategic Thinking, Data Ethics, Large Language Modeling, Business Strategy, Regulation and Legal Compliance, Growth Strategies, Business Planning, Legal Risk, Organizational Strategy, Organizational Change, Operational Risk, Customer experience strategy (CX), Business Ethics, Generative AI Agents, Business Leadership, Business Transformation, Stakeholder Communications
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Brand Marketing, Responsible AI, Brand Management, Prompt Engineering, Analytics, AI Personalization, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Selling Techniques, Upselling, Technical Sales, Sales, Cross Selling, LinkedIn, Sales Strategy, Ethical Standards And Conduct, Digital Transformation, Regulatory Compliance, Professional Networking, Automation, Goal Setting, Customer Relationship Building, Compliance Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategy, Strategic Marketing, Target Market, Consumer Behaviour, Performance Measurement, Report Writing, Analysis, Financial Acumen
Mixed · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Content Strategy, Data Ethics, Business Ethics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Creativity, Generative AI, Creative Thinking, Adobe Creative Cloud, Innovation, Creative Design, Design Software, Artificial Intelligence, Automation, Prompt Engineering, Communication, Content Creation, Storytelling, Visual Design, Collaboration, Problem Solving, Adaptability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: TikTok, Storytelling, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Target Audience, Business Marketing, Customer Engagement, User Accounts
Beginner · Course · 1 - 4 Weeks