Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Pennsylvania
Skills you'll gain: Financial Statements, Operations Management, Customer Analysis, Operations, Operational Efficiency, Financial Statement Analysis, Operational Excellence, Return On Investment, Accrual Accounting, Human Capital, Process Improvement and Optimization, Process Analysis, Branding, Marketing, People Management, Capital Budgeting, Finance, Peer Review, Project Design, Corporate Finance
★ 4.7 (26K) · Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI Agents, Generative AI, LLM Application, AI literacy, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, Context Engineering, AI powered creativity, Artificial Intelligence, Expense Reports, Communication, Planning, Marketing
★ 4.8 (9.1K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Vibe coding, Prompt Patterns, AI powered creativity, Brainstorming, Planning, AI literacy, Visual Storytelling, Responsible AI, Prompt Engineering Tools, Generative AI, Data Wrangling, Data Analysis, Content Creation, Artificial Intelligence, Presentations, Business Communication, Data Visualization, Research, Project Management, Machine Learning
★ 4.8 (4.4K) · Beginner · Professional Certificate · 3 - 6 Months
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Content Optimization, Web Analytics and SEO, Client Services, Target Audience, Content Creation, Social Media Strategy, Search Engine Marketing, Content Strategy, Social Media Content, Competitive Analysis, Social Media Marketing, Data Analysis, Analytics, Branding, Forecasting, Content Performance Analysis, Content Marketing
★ 4.6 (13K) · Beginner · Specialization · 3 - 6 Months

Università Bocconi
Skills you'll gain: Food and Beverage, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Wholesaling, Value Propositions, Competitive Analysis, Competitive Intelligence, Brand Management, Growth Strategies, Marketing
★ 4.8 (5K) · Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Storytelling, Content Performance Analysis, Storyboarding, Video Production, Photo/Video Production and Technology, Content Scheduling, Benchmarking, Content Optimization, Search Engine Optimization, Videography, Web Analytics, Video Editing, Drive Engagement, Content Strategy, Live Streaming, Marketing Analytics, Web Analytics and SEO, Content Development and Management, Style Guides, Marketing
★ 4.6 (1.5K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, Relationship Management, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Service, Customer Relationship Building, Customer Engagement, Web Analytics, Digital Marketing, Product Improvement, Customer Analysis, Digital Analysis, Digital Marketing Tools, Conversion Funnel Analysis, Performance Analysis, Customer Insights, Presentations
★ 4.8 (6K) · Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Customer Analysis, Marketing, Financial Statement Analysis, Branding, Strategic Leadership, Leadership Development, Business Analytics, Income Statement, Business Analysis, Intercultural Competence, Financial Analysis, Accounting, Financial Management, Financial Acumen, Cash Management, Leadership, Finance
★ 4.8 (5.6K) · Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Data-Driven Marketing, Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Advanced Analytics, Business Analytics, Analytics, Predictive Modeling, Customer Data Management, Consumer Behaviour, Data Collection, Model Optimization, Revenue Management, Regression Analysis, Business Marketing, Correlation Analysis
★ 4.6 (12K) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Order Delivery, Order Processing, Order Management, Google Ads, Digital Advertising, General Sales Practices, Customer experience improvement, Market Research, Marketing, Retail Management, Advertising Campaigns, Sales, Retail Store Operations, Shipping and Receiving, Marketing Strategies, Market Trend, Campaign Management
★ 4.8 (2K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Content Development and Management, Advertising Campaigns, Content Performance Analysis, Marketing Analytics, Social Media Content, Content Strategy, Social Media Marketing, Content Scheduling, Paid media, Social Media Campaigns, Marketing Strategies, Social Media, Marketing Automation, Social Media Strategy, Marketing, Social Media Analytics, Content Marketing, Digital Marketing Tools, Business Marketing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media Strategy, Paid media, Social Media Management, Social Media Content, Social Media Campaigns, Content Creation, Drive Engagement, Digital Media Strategy, Content Performance Analysis, Content Scheduling, Driving engagement, Digital Advertising, Advertising Campaigns, Customer Engagement, Brand Awareness, Advertising, Brand Management, Marketing Analytics, Branding
★ 4.8 (4K) · Beginner · Course · 1 - 3 Months