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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free
    Free
    A

    Amazon Web Services

    Fundamentals of Analytics on AWS

    Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    57 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Sungkyunkwan University

    Fundamentals of CNNs and RNNs

    Skills you'll gain: Recurrent Neural Networks (RNNs), Convolutional Neural Networks, Image Analysis, Computer Vision, Artificial Neural Networks, Natural Language Processing, Deep Learning, Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Lund University

    European Business Law: Understanding the Fundamentals

    Skills you'll gain: Legal Research, Law, Regulation, and Compliance, International Relations, Compliance Management, Environmental Laws, Public Policies, Case Law, Commercial Laws, Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Proyecto Final - Programa Especializado en Marketing Digital

    Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Marketing Strategy: Analyze, Design & Evaluate

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Estrategias e innovación en marketing deportivo

    Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Digital and Marketing Asset Management Essentials

    Skills you'll gain: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Brand Management, Technical Services, Enterprise Architecture, Software As A Service, Benchmarking, Vendor Management, Scalability

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Best Practices for Marketing with Facebook Messenger

    Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Communication Strategies, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Fundamentals of Natural Language Processing

    Skills you'll gain: Natural Language Processing, Model Evaluation, Embeddings, Text Mining, Logistic Regression, Artificial Intelligence and Machine Learning (AI/ML), Statistical Modeling, Machine Learning Methods, Classification Algorithms, Unstructured Data, Deep Learning, Probability Distribution, Linear Algebra, Algorithms

    Build toward a degree

    3.7
    Rating, 3.7 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Operating Systems and Networking Fundamentals

    Skills you'll gain: Operating System Administration, Local Area Networks, Software Installation, Command-Line Interface, Microsoft Windows, System Configuration, System Support, Desktop Support, TCP/IP, Linux, General Networking, Patch Management, Operating Systems, User Accounts, Network Routers, System Monitoring, Hardware Troubleshooting, Network Troubleshooting, Mac OS, Network Security

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Teaching Impacts of Technology: Fundamentals

    Skills you'll gain: Digital pedagogy, digital literacy, Computer Science, Information Technology, Computational Thinking, Technology Solutions, Social Impact, Computer Networking, Geographic Information Systems, Media and Communications, Live Streaming, Algorithms, Global Positioning Systems, Data Analysis Software

    4.9
    Rating, 4.9 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Fundamentals of Analytics on AWS: Amazon Web Services
  • Fundamentals of CNNs and RNNs: Sungkyunkwan University
  • The "Who" of the Marketing Strategy:Segmentation & Targeting: IE Business School
  • European Business Law: Understanding the Fundamentals: Lund University
  • Proyecto Final - Programa Especializado en Marketing Digital: Universidad Austral
  • Master Marketing Strategy: Analyze, Design & Evaluate: EDUCBA
  • Estrategias e innovación en marketing deportivo: Real Madrid Graduate School Universidad Europea
  • Digital and Marketing Asset Management Essentials: Packt
  • Best Practices for Marketing with Facebook Messenger: Coursera
  • Fundamentals of Natural Language Processing: University of Colorado Boulder

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