Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Coursera
Skills you'll gain: Sample Size Determination, Sampling (Statistics), Survey Creation, Quantitative Research, Research Design, Business Research, Research Methodologies, Estimation, Data Collection, Statistical Inference, Statistical Methods, Statistics, Decision Making, Probability & Statistics, Probability
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Competitive Analysis, Market Analysis, Competitive Intelligence, Market Research, Strategic Marketing, Marketing Strategies, Go To Market Strategy, Case Studies, Market Intelligence, Strategic Thinking, Marketing, Market Opportunities, Marketing Strategy and Techniques, Business Strategy, Analysis, Product Marketing, Strategic Decision-Making, Product Strategy, Data-Driven Decision-Making, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Consumer Behaviour, Customer Analysis, Business Research, Customer Insights, Strategic Marketing, Marketing, Market Analysis, Data-Driven Marketing, Marketing Analytics, Product Planning, Case Studies, Target Audience, Data-Driven Decision-Making, Data Analysis, Decision Making, Simulation and Simulation Software, Data Collection
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Journey Mapping, Data Ethics, Responsible AI, Generative AI, AI Enablement, Customer Insights, User Experience, User Research, Product Management, Customer Analysis, Market Opportunities, Ethical Standards And Conduct, Interviewing Skills, Innovation, Market Research, Prioritization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Business Research, Research Reports, Market Analysis, Business Requirements, Market Share, Marketing, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Business Priorities, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Consumer Behaviour, Marketing Psychology, Customer Insights, Market Research, Target Market, Persona Development, Marketing, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Brand Loyalty, Marketing Strategy and Techniques, Branding, Brand Strategy, Culture, Brand Awareness, Psychology, Cultural Diversity, Advertising
Mixed · Course · 1 - 4 Weeks
Skills you'll gain: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Experience, Usability, User Research, Mobile Development, Design Research, Data Ethics, User Interface and User Experience (UI/UX) Design, Public Speaking, Research Design, Prototyping, Research Methodologies, Interviewing Skills, Information Privacy
★ 4.8 (6K) · Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Brand Marketing, Marketing Channel, Product Marketing, Digital Marketing, Advertising Campaigns, Value Propositions, Marketing Analytics, Brand Management, Market Analysis, Promotional Strategies, Market Opportunities, Target Market, Cross-Channel Marketing, Competitive Analysis, Online Advertising
★ 4.7 (19K) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Market Research, Customer Analysis, Product Strategy, Strategic Marketing, Workflow Management, Survey Creation, No-Code Development, Consumer Behaviour, Market Analysis, Customer Insights, Quantitative Research, Data Integration, Business Process Automation, Automation, Process Design, Real Time Data, Product Design, Decision Making, Cloud-Based Integration, Data Quality
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, User Experience Design, User Experience, Usability Testing, User Research, Design Research, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, User Interface and User Experience (UI/UX) Design, Interaction Design, Interactive Design, Ideation, A/B Testing, Conceptual Design, Persona (User Experience)
★ 4.7 (2.3K) · Beginner · Specialization · 3 - 6 Months

University of Minnesota
Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, Target Audience, Product Planning, Product Management, Business Strategy, Business Modeling, Product Knowledge, Product Lifecycle Management, Product Requirements
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Marketing Budgets, Data-Driven Decision-Making, Branding, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Brand Awareness, Predictive Analytics, Brand Strategy, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment, Statistical Methods
★ 4.7 (6.4K) · Beginner · Course · 1 - 3 Months