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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Preview
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    I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Le marketing dans un monde numérique

    Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Marketing Strategies, Consumer Behaviour, Customer Engagement, Promotional Strategies, Product Development, Content Creation, Innovation, Business Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Impact: Multiculturalism

    Skills you'll gain: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
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    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Policy Analysis, Decision Making, Budgeting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    271 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Fundamentos del marketing mix

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    316 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Analytics Capstone Project

    Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Predictive Modeling, Analytical Skills, Business Analytics, Regression Analysis, Data Analysis, Data Validation, Data Visualization

    4.4
    Rating, 4.4 out of 5 stars
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    30 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Analytics in Theory

    Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Data Visualization, Regulatory Compliance

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    4.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing, Data Analysis, Social Network Analysis, Data Ethics, Customer Insights, Market Analysis, Text Mining, Predictive Analytics, Responsible AI, Consumer Behaviour, Pandas (Python Package), Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    188 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
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    L

    LearnQuest

    Mastering the Foundations of Strategic Selling

    Skills you'll gain: Sales Strategy, Consultative Selling, B2B Sales, Customer Relationship Building, Business Communication, Sales Presentations, Overcoming Objections, Sales Process, Digital Transformation, Prospecting and Qualification, AI Personalization, Value Propositions, Customer Relationship Management (CRM) Software

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Marketing Management Essentials: Product and Branding: IE Business School
  • Le marketing dans un monde numérique: University of Illinois Urbana-Champaign
  • Global Impact: Multiculturalism: University of Illinois Urbana-Champaign
  • The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior : University of Rochester
  • The "What" of the Marketing Strategy: IE Business School
  • Fundamentos del marketing mix: IE Business School
  • Marketing Analytics Capstone Project: Emory University
  • Digital Marketing Analytics in Theory: University of Illinois Urbana-Champaign
  • Marketing Management Essentials: Price and Place: IE Business School
  • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera

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