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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Enhance Customer Retention

    Skills you'll gain: Customer Retention, HubSpot CRM, Email Marketing, Customer Analysis, Customer Relationship Management, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Insights, Marketing Automation, Customer Engagement, Customer Communications Management, Customer experience improvement, Marketing Analytics, Driving engagement, Personalized Campaigns, Email Automation, Customer Relationship Building, Prioritization, Trend Analysis, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Bestseller
    Bestseller
    I

    IBM

    IBM Project Manager

    Skills you'll gain: User Story, Risk Management, Team Motivation, Stakeholder Engagement, Project Planning, Peer Review, Agile Software Development, Scrum (Software Development), Project Management Life Cycle, Risk Management Framework, Project Management Institute (PMI) Methodology, Stakeholder Management, Agile Methodology, Stakeholder Communications, Project Management, Interviewing Skills, Professional Networking, Leadership, Agile Project Management, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Workflow Actions

    Skills you'll gain: Marketing Automation, HubSpot CRM, Email Marketing, Email Automation, Marketing Operations, Content Performance Analysis, Conversion Funnel Analysis, Marketing Effectiveness, Customer Communications Management, Business Workflow Analysis, Marketing Analytics, Workflow Management, Customer Engagement, Personalized Campaigns, Performance Analysis, Process Design, Customer experience improvement, Automation, Marketing, Business Logic

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Utilize ChatGPT for Emails

    Skills you'll gain: Email Automation, Email Marketing, ChatGPT, Prompt Engineering, AI Workflows, Content Performance Analysis, Generative AI, Workflow Management, Copywriting, Performance Analysis, Editing, Writing and Editing, Writing, Branding, Program Standards, Version Control

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Test Email Variations

    Skills you'll gain: Data-Driven Marketing, Email Marketing, Data-Driven Decision-Making, Marketing Analytics, Content Optimization, Content Performance Analysis, Campaign Management, Campaign Planning, Marketing Effectiveness, Email Automation, Test Tools, Test Planning, Test Data, Performance Analysis, Statistical Hypothesis Testing, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Structuring Machine Learning Projects

    Skills you'll gain: Transfer Learning, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Machine Learning Methods, Machine Learning, Debugging, Model Training, Decision Intelligence, AI Product Strategy, Model Optimization, Model Evaluation, Data-Driven Decision-Making, AI Workflows

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Foundations of Brand Meaning and Equity

    Skills you'll gain: Brand Management, Brand Awareness, Branding, Brand Marketing, Brand Strategy, Marketing Psychology, Customer Insights, Data-Driven Marketing, Marketing Management, Digital Brand Strategy, Consumer Behaviour, User Research, Qualitative Research, Customer Engagement, Culture

    Beginner · Course · 1 - 4 Weeks

  • Status: Top AI Program
    Top AI Program
    U

    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Big Data, Credit Risk, Machine Learning, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Creo Incubator

    Venture Validation and Scaling

    Skills you'll gain: Performance Measurement, Business Development, Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurship, Business Metrics, Performance Metric, New Business Development, Customer experience improvement, Customer Acquisition Management, Go To Market Strategy, Conversion Funnel Analysis, Earned Media, Customer Insights, Journey Mapping, Scalability, Product Management, Marketing Planning, Strategic Planning, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate Paid Media Performance

    Skills you'll gain: Performance marketing, Paid media, Pay Per Click Advertising, Digital Advertising, Online Advertising, Digital Media Strategy, Data-Driven Marketing, Digital Analysis, Campaign Management, Marketing Analytics, Marketing Effectiveness, Marketing Budgets, Digital Marketing Campaigns, Digital Marketing, Media Planning, Social Media Campaigns, Performance Analysis, Performance Measurement, Cost Containment, Cross-Channel Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Travel Brochure Design Project

    Skills you'll gain: Brochures, Microsoft Word, Photo Editing, Promotional Materials, Marketing Materials, Layout Design, Marketing Design, Graphic Design, Microsoft Office, Typography, Graphic and Visual Design, Microsoft Project, Image Quality, Design, Creative Design, Marketing, Digital Marketing Campaigns, Digital Content, Digital Marketing, Business

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Atlassian

    Agile with Atlassian Jira

    Skills you'll gain: Jira (Software), Agile Methodology, Scrum (Software Development), Kanban Principles, Agile Software Development, Agile Project Management, Lean Methodologies, Backlogs, Agile Product Development, Project Management Software, Sprint Planning, User Story, Workflow Management, Project Management, Issue Tracking, Configuration Management, Query Languages, Software Versioning, Continuous Improvement Process, User Accounts

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.7K reviews

    Beginner · Course · 1 - 4 Weeks

1…848586…478

In summary, here are 10 of our most popular product marketing courses

  • Enhance Customer Retention: Coursera
  • IBM Project Manager: IBM
  • Automate Workflow Actions: Coursera
  • Utilize ChatGPT for Emails: Coursera
  • Test Email Variations: Coursera
  • Structuring Machine Learning Projects: DeepLearning.AI
  • Foundations of Brand Meaning and Equity: Sage Publications
  • AI For Business: University of Pennsylvania
  • Venture Validation and Scaling: Creo Incubator
  • Evaluate Paid Media Performance: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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