Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Coursera
Skills you'll gain: Looker (Software), Customer Retention, Customer Analysis, Customer Insights, Marketing Analytics, Driving engagement, Data-Driven Marketing, Trend Analysis, Data Analysis, Performance Metric, Consumer Behaviour, Analysis, Business Metrics, Growth Strategies, Time Series Analysis and Forecasting, Marketing Channel, Forecasting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Marketing, Resource Allocation, Customer Insights, Target Market, Customer Relationship Management, Customer Engagement, Analytical Skills, Target Audience, Statistical Modeling, Analysis, Estimation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Personalized Service, Customer Analysis, Customer Engagement, Customer experience strategy (CX), Customer Insights, Driving engagement, Customer Service, Ethical Standards And Conduct, Customer Retention, Operational Efficiency, Predictive Modeling, Continuous Monitoring
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Analysis Expressions (DAX), Customer Insights, Power BI, Customer Analysis, Dashboard, Data Modeling, Dashboard Creation, Data Transformation, Data Import/Export, Interactive Data Visualization, Business Intelligence, Time Series Analysis and Forecasting, Data Cleansing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Persona Development, Social Media Marketing, Personalized Campaigns, Social Media Campaigns, Social Media Analytics, Social Media, Social Media Management, Web Presence, Social Media Strategy, Customer Analysis, Customer Insights, Online Advertising, Advertising Campaigns
Intermediate · Guided Project · Less Than 2 Hours
Kennesaw State University
Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Revenue Management, Consumer Behaviour, Marketing Strategies
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, AI Enablement, Enterprise Modeling, Innovation, Product Planning, Governance Risk Management and Compliance, Product Marketing, Product Development, Growth Strategies, Business Priorities, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Culture Transformation, Customer Insights
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Organizational Strategy, Customer Relationship Building, Salesforce, Marketing Automation, Customer Insights, Operational Analysis, Case Studies, Market Analysis, Analysis, Business Strategy, Business Process Automation, Spatial Data Analysis, Customer experience improvement, Auditing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Generative AI, ChatGPT, Self Service Technologies, Customer Service, AI Personalization, Content Performance Analysis, Customer Support, Customer Communications Management, Customer Inquiries, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, AI Integrations, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Case Studies, Customer Acquisition Management, Customer Analysis, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Customer Retention, Customer Data Management, Customer Engagement, Organizational Strategy, Marketing Automation, Salesforce, Customer Insights, Operational Analysis, Value Propositions, Market Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Customer Service, Customer experience improvement, Service Design, Loyalty Programs, Customer Analysis, Process Mapping, Customer Insights, Customer Relationship Management, Process Design, Journey Mapping, Customer Engagement, Customer Support, Cross-Channel Marketing, Business Process, Integrated Marketing Communications, Customer Retention, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Retention, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Marketing Automation, Customer Insights, Value Propositions, Portfolio Management, Data-Driven Marketing, Automation
Mixed · Course · 1 - 4 Weeks