Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

Coursera
Skills you'll gain: Budgeting, Data Visualization, Google Sheets, Spreadsheet Software, Presentations, Data Sharing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Sheets, Data Visualization, User Feedback, Customer experience improvement, Customer Insights, Customer Analysis, Customer Service, Google Workspace, Trend Analysis, Performance Analysis, Analysis
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Cloud Infrastructure, Identity and Access Management, Google Cloud Platform, Prompt Engineering, Application Deployment, Cloud Storage, Kubernetes, Containerization, Infrastructure As A Service (IaaS), Cloud Computing, CI/CD, Cloud-Native Computing, Terraform, Cloud Applications, Cloud Computing Architecture, Cloud Security, Cloud Services, Load Balancing, Service Level Agreement, Infrastructure as Code (IaC)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Application Performance Management, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Kubernetes, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Load Balancing, System Monitoring, Prompt Engineering, Network Monitoring, Cloud Computing Architecture, Containerization, Network Architecture, Role-Based Access Control (RBAC), Network Security, OAuth, Network Routing, Cloud Security, Virtual Private Networks (VPN)
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Google Sheets, Exploratory Data Analysis, Statistical Analysis, Data Analysis, Data Presentation, Spreadsheet Software, Data Visualization, Graphing, Statistics, Data Science, Data Manipulation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Multimodal Prompts, Prompt Engineering, Prompt Patterns, Responsible AI
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Distributed Denial-Of-Service (DDoS) Attacks, Prompt Engineering, Kubernetes, Cloud Security, Containerization, OAuth, Cloud Storage, Cloud Services, Application Deployment, Virtual Machines, Security Controls, Cloud Computing, Application Development, Threat Management, Application Security, Data Security
Intermediate · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: Advertising, Media and Communications, Digital Advertising, Culture, Marketing Psychology, Research, Creativity, Consumer Behaviour, Cultural Diversity, Business Ethics
Mixed · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Prompt Engineering, Generative AI Agents, Google Gemini, Responsible AI, Google Workspace, Generative AI, Google Cloud Platform, AI Product Strategy, Productivity Software, LLM Application, Business Leadership, Unstructured Data, Tool Calling, Data Ethics, Customer experience improvement, Artificial Intelligence, Data Governance, Organizational Strategy, Cloud Computing, Collaboration
Beginner · Professional Certificate · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Bidding, Automation, A/B Testing, Consumer Behaviour, Key Performance Indicators (KPIs), Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Application Performance Management, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Cloud Infrastructure, Load Balancing, System Monitoring, Prompt Engineering, Kubernetes, Network Performance Management, Network Monitoring, Firewall, Cloud Computing Architecture, Containerization, Network Architecture, Network Security, Cloud Storage, Cloud Services, Network Routing, Virtual Private Networks (VPN), Network Troubleshooting
Intermediate · Professional Certificate · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Google Ads, Marketing, Paid media, Digital Marketing, Data Ethics, Business Metrics, Augmented Reality, Consumer Behaviour
Beginner · Course · 1 - 3 Months