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Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.


Popular Customer Journey Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Building the Business Model for Corporate Entrepreneurs

    Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Business Strategy, Entrepreneurship, Business Planning, Customer Insights, Value Propositions, Target Market, Customer Relationship Management, Product Development, Innovation, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Channel, Marketing Budgets, Customer Insights, Sales Process, Regression Analysis, Forecasting, Data Analysis, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    291 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Digital Governance

    Skills you'll gain: Law, Regulation, and Compliance, Legal Technology, Regulation and Legal Compliance, Emerging Technologies, Cyber Governance, Market Dynamics, Court Systems, E-Commerce, Political Sciences, Automation, Digital Transformation, Economics, Policy, and Social Studies, Public Administration, Data Governance, Complex Problem Solving, Governance, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    165 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Multichannel Marketing - Email, Content and Mobile Marketing

    Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Target Audience, Marketing Analytics, Lead Generation, Newsletters, Digital Marketing, Customer Relationship Management, UI/UX Strategy, Marketing Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Planning a Digital Marketing Strategy

    Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Social Media Strategy, Digital Advertising, Business Analytics, Marketing Planning, Marketing Analytics, Strategic Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science Capstone Project

    Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Target Audience, Data Manipulation, Proposal Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    257 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Amsterdam

    Big History - From the Big Bang until Today

    Skills you'll gain: World History, International Relations, Ancient History, Cultural Diversity, Physical Science, Anthropology, Timelines, Social Sciences, Economics, Policy, and Social Studies, Environment, Biology, Physics, Climate Change Adaptation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    254 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Getting Started with TikTok

    Skills you'll gain: TikTok, Storytelling, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Drive Engagement, Target Audience, Business Marketing, Customer Engagement, User Accounts

    4.8
    Rating, 4.8 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Desarrollo y Diseño de Videojuegos

    Skills you'll gain: Game Design, Video Game Development, Scrum (Software Development), Unity Engine, Value Propositions, Animations, Functional Specification, Sprint Retrospectives, Business Modeling, Agile Methodology, 3D Assets, Agile Software Development, Animation and Game Design, Software Design Documents, Software Development Methodologies, Customer Analysis, Interaction Design, Software Documentation, User Interface (UI), Virtual Environment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    390 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Fundamentals of Immunology: Inflammation, Tolerance, Autoimmunity

    Skills you'll gain: Immunology, Infectious Diseases, Chronic Diseases, Physiology, Hematology, Pathology, Molecular Biology, Diagnostic Tests, Cell Biology, Biochemistry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    331 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination

    4.5
    Rating, 4.5 out of 5 stars
    ·
    449 reviews

    Intermediate · Course · 3 - 6 Months

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In summary, here are 10 of our most popular customer journey courses

  • Building the Business Model for Corporate Entrepreneurs: University of Maryland, College Park
  • Data Analytics Methods for Marketing: Meta
  • Digital Governance: Erasmus University Rotterdam
  • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
  • Planning a Digital Marketing Strategy: Digital Marketing Institute
  • Market Research and Competitive Analysis: Microsoft
  • SQL for Data Science Capstone Project: University of California, Davis
  • Big History - From the Big Bang until Today: University of Amsterdam
  • Getting Started with TikTok: Aptly
  • Desarrollo y Diseño de Videojuegos: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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