Marketing-Kurse können Ihnen helfen zu lernen, wie Zielgruppen erreicht, Marken aufgebaut und Inhalte gestaltet werden. Sie können Fähigkeiten in Analyse, Kampagnenplanung, Social Media und Content-Strategien aufbauen. Viele Kurse zeigen Tools und Beispiele, die moderne Marketingarbeit unterstützen.

Coursera
Kompetenzen, die Sie erwerben: Competitive Intelligence, Market Intelligence, Competitive Analysis, Go To Market Strategy, Internal Communications, Stakeholder Communications, Continuous Monitoring, Strategic Thinking, Business Priorities, Sales Enablement, Concision, Report Writing, Business Writing, Action Oriented, Prioritization
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Email Automation, A/B Testing, Email Marketing, Target Audience, Marketing Automation, Data-Driven Marketing, Marketing Analytics, Content Performance Analysis, Campaign Management, Marketing Effectiveness, Marketing Strategies, Conversion Funnel Analysis, Statistical Analysis, Content Marketing, HubSpot CRM, Content Optimization, Statistical Hypothesis Testing, Content Strategy, Journey Mapping, Newsletters
Anfänger · Kurs · 1–3 Monate

IESE Business School
Kompetenzen, die Sie erwerben: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Team Performance Management, Balance Sheet, Financial Data, Financial Accounting, Marketing Planning, Product Marketing, Leadership Development, Market Share, Financial Acumen, Marketing, Accrual Accounting, Team Management, Case Studies, Financial Analysis
★ 4.8 (3579) · Anfänger · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Prospecting and Qualification, Customer Retention, Marketing Automation, Sales Process, Lead Generation, B2B Sales, Sales Development, Conversion Funnel Analysis, Marketing Strategies, Customer Acquisition Management, Driving engagement, Email Marketing, Customer Engagement, Growth Strategies, Strategic Marketing, Business Marketing, Business-To-Consumer, Customer Analysis, HubSpot CRM, E-Commerce
Anfänger · Kurs · 3–6 Monate

California Institute of the Arts
Kompetenzen, die Sie erwerben: Informationsarchitektur, Benutzeroberfläche (UI) Design, Visuelle Gestaltung, Adobe XD, Wireframing, Persona (Benutzererfahrung), Nutzerforschung, Benutzeroberfläche (UI), Reaktionsfähiges Web-Design, Design der Benutzeroberfläche und Benutzererfahrung (UI/UX), UI/UX-Strategie, Benutzererfahrung, Attrappen, Interaktionsdesign, Web-Design, Benutzerzentriertes Design, Benutzerfreundliches Design, Web-Design und Entwicklung, Grafisches Design, Prototyping
★ 4.7 (8102) · Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Prompt Engineering, Content Marketing, Prompt Patterns, AI Workflows, Marketing Materials, Marketing Design, Multimodal Prompts, Content Creation, Workflow Management, Generative AI, AI literacy, Process Design, Process Mapping, AI Integrations, Style Guides, Branding, Graphic and Visual Design, Standard Operating Procedure, Benchmarking
Anfänger · Kurs · 1–3 Monate

University of Pennsylvania
Kompetenzen, die Sie erwerben: Strategie der Humanressourcen, Humankapital, Markenstrategie, E-Commerce, Analytik, Entwicklung der Arbeitskräfte, Branding, Verbesserung der Kundenerfahrung, Talent Management, Leistungsmanagement, Mitarbeiterschulung, Management der Lieferkette, Markenmanagement, Organisatorische Strategie, Betrieb von Einzelhandelsgeschäften, Digitale Transformation, Mitarbeiterbindung, Lieferkette, Personalwesen, Strategie der Kundenerfahrung (CX)
★ 4.7 (425) · Anfänger · Spezialisierung · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Content Performance Analysis, Marketing Analytics, Web Analytics and SEO, Conversion Funnel Analysis, Campaign Management, Marketing Effectiveness, Performance marketing, Digital Marketing, Marketing Automation, Data-Driven Marketing, Search Engine Optimization, Digital Analysis, Search Engine Marketing, Marketing Budgets, Performance Analysis, Cross-Channel Marketing, Digital Advertising, Customer Relationship Management (CRM) Software, Keyword Research, Media Planning
Anfänger · Kurs · 1–3 Monate

University of Pennsylvania
Kompetenzen, die Sie erwerben: Operations Management, Balance Sheet, Process Analysis, Operations, Business Operations, Operational Efficiency, Financial Statement Analysis, Process Improvement, Financial Statements, Customer Analysis, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Marketing, Analysis, Case Studies, Business Analysis
★ 4.6 (447) · Anfänger · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Data Cleansing, Marketing Operations, Marketing Analytics, Data Preprocessing, Data Manipulation, Data Quality, Data Transformation, Data Wrangling, Data Synthesis, Data Mapping, Google Analytics, Code Review, Data Validation, Cross-Channel Marketing, Data Integrity, Software Technical Review, Verification And Validation, SQL, Data Modeling, Data Analysis
Anfänger · Kurs · 1–3 Monate

Microsoft
Kompetenzen, die Sie erwerben: Go To Market Strategy, Prompt Engineering, Marketing Analytics, Conversion Funnel Analysis, Applicant Tracking Systems, Competitive Analysis, Data-Driven Marketing, Content Performance Analysis, Marketing Effectiveness, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Value Propositions, Digital Marketing Campaigns, Marketing Strategies, Strategic Marketing, Product Marketing, Prompt Engineering Tools, Marketing Operations
Mittel · Berufsbezogenes Zertifikat · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Email Marketing, Copywriting, Conversion Funnel Analysis, Email Automation, Marketing Automation, Persuasive Communication, Driving engagement, Writing, Marketing, Editing, Content Performance Analysis, Value Propositions, Marketing Psychology, Target Audience, Promotional Strategies, Analysis, Creative Design, Drive Engagement
Anfänger · Kurs · 1–4 Wochen