Marketing-Kurse können Ihnen helfen zu lernen, wie Zielgruppen erreicht, Marken aufgebaut und Inhalte gestaltet werden. Sie können Fähigkeiten in Analyse, Kampagnenplanung, Social Media und Content-Strategien aufbauen. Viele Kurse zeigen Tools und Beispiele, die moderne Marketingarbeit unterstützen.

Northwestern University
Kompetenzen, die Sie erwerben: Verhandlung, Ressourcen-Zuweisung, Marketing, Beeinflussung, Strategische Kommunikation, Führungsqualitäten, Persuasive Kommunikation, Krisenmanagement, Leiterschaft, Zusammenarbeit, Teamarbeit, Führung des Teams, Design Thinking, Ideenfindung, Organisatorische Führung, Datengestützte Entscheidungsfindung, Funktionsübergreifende Teamführung, Menschenzentriertes Design, Innovation, Kommunikation mit Interessenvertretern, Datengesteuertes Marketing
★ 4.7 (5506) · Mittel · Spezialisierung · 3–6 Monate

Pearson
Kompetenzen, die Sie erwerben: Market Research, Customer Relationship Management, Market Analysis, Market Intelligence, Marketing, Customer Insights, Marketing Analytics, Business Research, Customer Analysis, Market Data, Target Market, Marketing Strategies, Data-Driven Marketing, Market Opportunities, Strategic Marketing, Customer Data Management, Branding, Analysis, Target Audience, Data Literacy
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Data Cleansing, Marketing Operations, Marketing Analytics, Data Preprocessing, Data Manipulation, Data Quality, Data Transformation, Data Wrangling, Data Synthesis, Data Mapping, Google Analytics, Code Review, Data Validation, Cross-Channel Marketing, Data Integrity, Software Technical Review, Verification And Validation, SQL, Data Modeling, Data Analysis
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Email Automation, A/B Testing, Email Marketing, Target Audience, Marketing Automation, Data-Driven Marketing, Marketing Analytics, Content Performance Analysis, Campaign Management, Marketing Effectiveness, Marketing Strategies, Conversion Funnel Analysis, Statistical Analysis, Content Marketing, HubSpot CRM, Content Optimization, Statistical Hypothesis Testing, Content Strategy, Journey Mapping, Newsletters
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Web Analytics, Conversion Funnel Analysis, Google Analytics, Performance Measurement, Content Optimization, Analytics, Performance Analysis, Lead Generation, Digital Marketing, Hypertext Markup Language (HTML), Marketing Analytics, Performance Testing, Marketing Strategies, Marketing, Test Planning, Data-Driven Decision-Making, Growth Strategies
Gemischt · Kurs · 1–4 Wochen

Microsoft
Kompetenzen, die Sie erwerben: Go To Market Strategy, Prompt Engineering, Marketing Analytics, Conversion Funnel Analysis, Applicant Tracking Systems, Competitive Analysis, Data-Driven Marketing, Content Performance Analysis, Marketing Effectiveness, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Value Propositions, Digital Marketing Campaigns, Marketing Strategies, Strategic Marketing, Product Marketing, Prompt Engineering Tools, Marketing Operations
Mittel · Berufsbezogenes Zertifikat · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Competitive Intelligence, Market Intelligence, Competitive Analysis, Go To Market Strategy, Internal Communications, Stakeholder Communications, Continuous Monitoring, Strategic Thinking, Business Priorities, Sales Enablement, Concision, Report Writing, Business Writing, Action Oriented, Prioritization
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Data Storytelling, Dashboard, Looker (Software), Business Reporting, Dashboard Creation, Management Reporting, Performance Reporting, Marketing Analytics, Data Presentation, Key Performance Indicators (KPIs), Data-Driven Marketing, Data Visualization, Marketing Effectiveness, Star Schema, Snowflake Schema, Business Intelligence, Interactive Data Visualization, Data Modeling, Pivot Tables And Charts, Stakeholder Communications
Anfänger · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Media Planning, Digital Advertising, Media Strategy, Advertising Campaigns, Digital Media Strategy, Online Advertising, Paid media, Target Audience, Advertising, Media and Communications, Campaign Planning, Digital Marketing, Marketing Channel, Cross-Channel Marketing, Performance marketing, Digital Marketing Campaigns, Marketing Effectiveness, Marketing, Planning, Decision Making
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Customer Engagement, Customer Retention, Campaign Management, Cross-Channel Marketing, Personalized Campaigns, Driving engagement, Marketing Analytics, AI Personalization, Campaign Planning, Advertising Campaigns, Promotions and Campaigns, Brand Marketing, Email Marketing, Digital Marketing Campaigns, Digital Brand Strategy, Marketing, Digital Marketing Tools, Digital Marketing, Analytics, Business Reporting
Anfänger · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Email Marketing, Prospecting and Qualification, Email Automation, Marketing Automation, A/B Testing, Copywriting, Prompt Engineering, Customer Retention, Cross-Channel Marketing, Email Security, Data-Driven Marketing, HubSpot CRM, Marketing Analytics, Content Performance Analysis, Customer Analysis, Customer Relationship Management (CRM) Software, Campaign Management, Marketing Effectiveness, Target Audience, E-Commerce
Anfänger · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Email Marketing, Copywriting, Conversion Funnel Analysis, Email Automation, Marketing Automation, Persuasive Communication, Driving engagement, Writing, Marketing, Editing, Content Performance Analysis, Value Propositions, Marketing Psychology, Target Audience, Promotional Strategies, Analysis, Creative Design, Drive Engagement
Anfänger · Kurs · 1–4 Wochen