Master the intersection of AI and creative content production in this comprehensive program that transforms marketing professionals into AI-enhanced content creators. Learn to leverage cutting-edge generative AI tools including ChatGPT, Midjourney, and specialized platforms like Humata and SurferSEO to craft compelling copy, while developing visual storytelling skills through hands-on Canva projects. Through practical applications across advertising, SEO optimization, and multimedia content creation, you'll build a portfolio demonstrating your ability to produce AI-powered marketing materials that drive engagement and conversions in today's digital landscape.
Übungsprojekt
Apply your AI content creation skills through hands-on projects where you'll design professional infographics, create engaging social media stories, and develop comprehensive storyboards using Canva. These practical assignments simulate real marketing challenges, allowing you to build a portfolio of AI-enhanced content including optimized blog posts, advertisement campaigns, and visual marketing materials that demonstrate your mastery of both generative AI and design tools.
