Marketing-Kurse können Ihnen helfen zu lernen, wie Zielgruppen erreicht, Marken aufgebaut und Inhalte gestaltet werden. Sie können Fähigkeiten in Analyse, Kampagnenplanung, Social Media und Content-Strategien aufbauen. Viele Kurse zeigen Tools und Beispiele, die moderne Marketingarbeit unterstützen.

John Wiley & Sons
Kompetenzen, die Sie erwerben: Marketing Planning, Blogs, Marketing and Public Relations, Content Creation, Search Engine Marketing, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Target Audience, Content Marketing, Media Relations, Data-Driven Marketing, Marketing, Digital Content, Social Media Marketing, Digital Marketing, Public Relations, Social Media, Business, Web Analytics and SEO
Anfänger · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Campaign Management, Marketing Channel, Data-Driven Marketing, Digital Advertising, Digital Marketing Campaigns, Marketing Effectiveness, Digital Marketing, Online Advertising, Marketing Analytics, Web Analytics, Cross-Channel Marketing, Performance Metric, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Email Marketing, Web Presence, Digital Marketing, Search Engine Optimization, Online Advertising, Digital Media Strategy, Social Media Marketing, Marketing Strategies, Marketing Strategy and Techniques, Web Analytics and SEO, Social Media Strategy, Digital Analysis, Performance marketing, E-Commerce, Marketing, Digital Marketing Campaigns, Driving engagement, Content Management, B2B Sales
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Social Media Marketing, Social Media, Social Media Strategy, Social Media Analytics, Marketing Strategies, Marketing, LinkedIn, Digital Marketing, Facebook, Customer Engagement, Customer Analysis, Marketing Communications, Consumer Behaviour, Global Marketing, Brand Awareness
Gemischt · Kurs · 1–4 Wochen
Madecraft
Kompetenzen, die Sie erwerben: Maschinelles Lernen, MarTech, Künstliche Intelligenz, Daten-Strategie, Generative KI, Computer Vision, Angewandtes maschinelles Lernen, Qualität der Daten, Marketing, Schnelles Engineering, AI-Förderung, AI-Arbeitsabläufe, Datenkompetenz, Personalisierte Kampagnen, AI-Personalisierung, Methoden des maschinellen Lernens, Datenqualität, Kulturwandel, Datengesteuertes Marketing, Verarbeitung natürlicher Sprache, Text Mining
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Email Marketing, Marketing Strategies, Data-Driven Marketing, Online Advertising, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Campaign Management, Digital Marketing, Marketing Analytics, Customer Engagement, Marketing, Advertising, Data-Driven Decision-Making, Customer experience improvement, Advertising Campaigns, Promotions and Campaigns
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Retrieval-Augmented Generation, Generative AI, Generative Model Architectures, Generative Adversarial Networks (GANs), Responsible AI, Large Language Modeling, LangChain, Data Ethics, AI Personalization, Personalized Campaigns, LLM Application, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Augmented and Virtual Reality (AR/VR), Transfer Learning, Customer Insights, Digital Marketing, Data Science
Mittel · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Newsletters, Email Marketing, Content Performance Analysis, Digital Marketing Campaigns, Driving engagement, Digital Marketing, Marketing Effectiveness, Digital Marketing Tools, Marketing Materials, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement, Personalized Campaigns
Anfänger · Kurs · 1–4 Wochen

University of Virginia Darden School Foundation
Kompetenzen, die Sie erwerben: Modellierung großer Sprachen, Verbraucherverhalten, Digitale Markenstrategie, Digitales Marketing, Schlüsselwort-Recherche, Generative KI, Marketing-Analytik, Kundeneinblicke, LLM-Bewerbung, Google-Anzeigen, Werbestrategien, Suchmaschinen-Marketing, Content Marketing, Personalisierte Kampagnen, Marketing-Strategien, AI-Personalisierung, Datengesteuertes Marketing, Digitale Marketing-Kampagnen, Markenmarketing, Online-Werbung, Inhaltliches Marketing
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Marketing Analytics, Time Series Analysis and Forecasting, Data-Driven Marketing, Key Performance Indicators (KPIs), Marketing Strategies, Marketing Effectiveness, Marketing Automation, AI Personalization, Strategic Marketing, Advanced Analytics, Marketing, Forecasting, Customer Analysis, Data Preprocessing, Trend Analysis, Digital Marketing, Performance Measurement, Data-Driven Decision-Making, Generative AI, Data Science
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Global Marketing, Strategic Planning, Product Lifecycle Management, Business Planning, Strategic Marketing, Advertising, Branding, Marketing, Marketing Communications, Marketing Planning, Market Opportunities, Product Planning, Brand Strategy, Brand Management, Target Market, Marketing Channel, Marketing Strategies, Business Ethics, Advertising Campaigns, Promotional Strategies
Gemischt · Kurs · 1–3 Monate

John Wiley & Sons
Kompetenzen, die Sie erwerben: Blogs, Search Engine Marketing, Media Relations, Content Creation, Online Advertising, Digital Content, Press Releases, Social Media Marketing, Digital Media Strategy, Content Marketing, Marketing Communications, Digital Advertising, Driving engagement, Digital Marketing, Multimedia, Social Media Content, Brand Management, Public Relations, Social Media, Web Analytics and SEO
Mittel · Kurs · 1–3 Monate