Marketing-Kurse können Ihnen helfen zu lernen, wie Zielgruppen erreicht, Marken aufgebaut und Inhalte gestaltet werden. Sie können Fähigkeiten in Analyse, Kampagnenplanung, Social Media und Content-Strategien aufbauen. Viele Kurse zeigen Tools und Beispiele, die moderne Marketingarbeit unterstützen.

Coursera
Kompetenzen, die Sie erwerben: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Customer Relationship Management, Email Automation, Business Reporting, Management Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Service, Sales Support
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Arizona State University
Kompetenzen, die Sie erwerben: Sales Presentation, Sales Presentations, Purchasing, Meeting Facilitation, Business Writing, Selling Techniques, Strategic Sourcing, Product Marketing, Active Listening, Business Correspondence, General Sales Practices, Marketing Materials, English Language, Business Communication, Marketing, Employee Coaching, Peer Review, Presentations, Executive Presence, Management Reporting
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Promotions and Campaigns, Marketing Communications, Operations Management, Financial Management, Competitive Analysis, Organizational Structure
Gemischt · Kurs · 1–3 Monate

Amazon Web Services
Kompetenzen, die Sie erwerben: Generative Modellarchitekturen, Maschinelles Lernen, Künstliche Intelligenz, Generative KI, Angewandtes maschinelles Lernen, Leistungsmessung, Modellevaluation, Algorithmen für maschinelles Lernen, Künstliche Intelligenz und maschinelles Lernen (AI/ML), Business-Lösungen, LLM-Bewerbung, KI-Kenntnisse, Leistungsmetrik, Methoden des maschinellen Lernens, Bewertung des Modells, Geschäftliche Metriken, Wichtige Leistungsindikatoren (KPIs)
Anfänger · Kurs · 1–4 Wochen

Knowledge Accelerators
Kompetenzen, die Sie erwerben: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Regulatory Compliance, Law, Regulation, and Compliance, Compliance Training, Compliance Management, Legal Risk, Regulation and Legal Compliance, Data Ethics, Data Governance, Data Security, Data Management, Data Integrity, Data Processing, Accountability
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Case Studies, Customer Acquisition Management, Customer Analysis, Brand Loyalty, Customer Relationship Building, Customer experience improvement, Customer Retention, Customer Data Management, Competitive Analysis, Customer Engagement, Organizational Strategy, Marketing Automation, Salesforce, Customer Insights, Operational Analysis, Value Propositions
Anfänger · Spezialisierung · 1–3 Monate

University of California, Davis
Kompetenzen, die Sie erwerben: Sensory Systems Analysis, Food Quality Assurance And Control, Food and Beverage, Consumer Behaviour, Quality Assurance, Product Testing, Science and Research, Human Factors, Nutrition and Diet, Marketing Psychology, Analytical Testing, Product Development
Anfänger · Kurs · 1–4 Wochen

Alex Genadinik
Kompetenzen, die Sie erwerben: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, B2B Sales, Vibe coding, Prompt Patterns, Data Ethics, Price Negotiation, Content Performance Analysis, Negotiation, LLM Application, ChatGPT, AI Personalization, Generative AI Agents, Video Production, Artificial Intelligence, Generative AI, Content Creation
Anfänger · Spezialisierung · 3–6 Monate

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Target Market, Social Media, Prioritization, Driving engagement, Photo/Video Production and Technology, Promotional Materials, Business Strategy, Marketing Materials, Business Planning, Drive Engagement, Video Production, Marketing
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Online Advertising, Digital Advertising, Registration, Marketing, Advertising, Digital Marketing
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Marketing Analytics, Digital Marketing, Google Analytics, Brand Awareness, Social Media Marketing, Content Marketing, Digital Advertising, Marketing Effectiveness, Brand Strategy, Email Marketing, Performance Measurement, Brand Management, Brand Marketing, Marketing Channel, Marketing, Marketing Budgets, Search Engine Optimization, AI Enablement, Communication, Generative AI
Mittel · Spezialisierung · 3–6 Monate