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In diesem Kurs gibt es 1 Modul
Learn how to measure what truly matters in generative search. In this course, you’ll track impressions, citations, and conversions from GA4, Google Search Console, and SGE in one Power BI dashboard. You’ll master variance analysis to explain shifts, recommend corrective actions, and automate weekly reporting. By the end, you’ll lead confident, data-driven conversations that connect AI visibility to measurable business growth.
Learn how to measure what truly matters in generative search. In this course, you’ll track impressions, citations, and conversions from GA4, Google Search Console, and SGE in one Power BI dashboard. You’ll master variance analysis to explain shifts, recommend corrective actions, and automate weekly reporting. By the end, you’ll lead confident, data-driven conversations that connect AI visibility to measurable business growth.
Das ist alles enthalten
5 Videos3 Lektüren6 Aufgaben
Infos zu Modulinhalt anzeigen
5 Videos•Insgesamt 16 Minuten
Analyze & Optimize Your AI Visibility KPIs•3 Minuten
Search Metrics in the Age of Generative AI•3 Minuten
Connecting GA4, GSC & SGE APIs in Power BI•4 Minuten
Variance Analysis Made Simple: Explaining KPI Shifts•3 Minuten
Congratulations and Continuous Learning Journey•2 Minuten
3 Lektüren•Insgesamt 13 Minuten
Beyond Rankings — Measuring and Optimizing LLM Visibility•5 Minuten
Data Integration Best Practices for Power BI Dashboards•4 Minuten
How to Conduct a Performance Gap Analysis•4 Minuten
6 Aufgaben•Insgesamt 97 Minuten
Hands on Activity: Identify KPIs in Sample Reports •15 Minuten
Hands on Activity: Build Your First KPI Dashboard in Power BI•20 Minuten
Hands on Activity: Analyze Variance in Weekly KPI Trends•15 Minuten
Hands on Activity: Build a Power BI Report Explaining KPI Variance•20 Minuten
Practice Quiz: Interpreting KPI Variance•7 Minuten
Graded Quiz: KPI Variance and Dashboard Analysis•20 Minuten
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¹ Einige Aufgaben in diesem Kurs werden mit AI bewertet. Für diese Aufgaben werden Ihre Daten in Übereinstimmung mit Datenschutzhinweis von Courseraverwendet.