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In diesem Kurs gibt es 1 Modul
In this beginner-level course, you will learn how to make confident, data-driven SEO decisions using AI-powered insights. Through guided videos, hands-on activities, and reflective discussions, you will explore how to analyze marketing datasets, visualize key relationships, and interpret A/B test results with simple statistical tools. You will begin by identifying meaningful correlations among SEO metrics such as impressions, click-through rate, and conversions. Then you will evaluate meta description tests using a chi-square approach to decide which version performs better with 95 percent confidence. Along the way, you will strengthen your ability to translate data findings into clear, business-ready recommendations that resonate with non-technical audiences. By the end of this short course, you will know how to turn AI-driven SEO data into actionable insights that boost engagement, improve performance, and inform smarter marketing strategies.
In this beginner-level course, you will learn how to make confident, data-driven SEO decisions using AI-powered insights. Through guided videos, hands-on activities, and reflective discussions, you will explore how to analyze marketing datasets, visualize key relationships, and interpret A/B test results with simple statistical tools. You will begin by identifying meaningful correlations among SEO metrics such as impressions, click-through rate, and conversions. Then you will evaluate meta description tests using a chi-square approach to decide which version performs better with 95 percent confidence. Along the way, you will strengthen your ability to translate data findings into clear, business-ready recommendations that resonate with non-technical audiences. By the end of this short course, you will know how to turn AI-driven SEO data into actionable insights that boost engagement, improve performance, and inform smarter marketing strategies.
Das ist alles enthalten
6 Videos2 Lektüren3 Aufgaben
Infos zu Modulinhalt anzeigen
6 Videos•Insgesamt 23 Minuten
Introduction and Welcome•3 Minuten
Why Visualization Matters in Data-Driven SEO•4 Minuten
Spot the Signal: How to Read Correlations in Marketing Data•4 Minuten
What Makes an A/B Test Reliable?•5 Minuten
Walkthrough: Comparing Meta Descriptions in Excel•5 Minuten
Next Steps: Apply What You Have Learned•2 Minuten
2 Lektüren•Insgesamt 18 Minuten
From Clicks to Revenue: Understanding Basic SEO Metrics•10 Minuten
From Observations to Evidence: Chi-Square Testing Made Simple•8 Minuten
3 Aufgaben•Insgesamt 70 Minuten
Hands on Activity: Plot Your Impact: Explore Tableau Public Screenshot•25 Minuten
HOL: Run the Test and Report the Winner•25 Minuten
Graded Quiz: SEO Data Analyst Challenge•20 Minuten
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