Can I apply these skills to my own business or client projects?

Yes. The SEO, social media, content optimization, ad copy, and review-analysis skills covered can support a range of practical marketing projects.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Claude AI for SEO and Social Media Marketing

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Claude AI for SEO and Social Media Marketing

Dozenten: Tanmoy Kumar Das

Bei Mehr erfahren enthalten

7 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

4 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

7 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

4 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Learn how to use Claude AI for keyword research, SEO content ideas, and long-tail keywords.
Use Claude to write and improve SEO content, optimize metadata, research backlinks, and study competitor content.
Create platform-specific social media content with Claude using stronger prompts, tone control, and content feedback.
Create compelling ad and sales copy with Claude, analyze customer reviews, and streamline content and marketing workflows.

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Kürzlich aktualisiert!

September 2026

Bewertungen

7 Aufgaben

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Logos von Petrobras, TATA, Danone, Capgemini, P&G und L'Oreal

In diesem Kurs gibt es 7 Module

Keeping up with SEO demands while consistently creating engaging social media content can become overwhelming. This Claude AI for SEO and Social Media Marketing helps you handle both by showing you how to use Claude for SEO research & optimization, social media content creation, prompting, and marketing workflows.

You’ll begin the course by exploring SEO basics, keyword generation, & content ideas. Next, you’ll learn how to create SEO-friendly content, optimize existing content, improve meta tags, research backlinks, & analyze competitors. Then, you’ll move into social media prompting, platform-specific content, tone, and feedback. Finally, you’ll use Claude to create ad & sales copy, support automation, & analyze reviews. What sets this course apart is its practical blend of SEO, social media, prompt engineering, and content optimization in one learning path. You’ll build hands-on skills to research keywords, improve SEO content, create social media posts, refine prompts, and support content workflows with Claude. This course is best suited for digital marketers, content creators, & SEO professionals. Enroll now and start using Claude to strengthen your SEO and social media marketing skills.

Learn how Claude can support SEO through keyword research, long-tail keyword generation, and content ideation. Explore practical ways to use Claude to plan relevant content that attracts and engages your audience.

Das ist alles enthalten

5 Videos1 Aufgabe

Discover how to create and improve SEO-friendly content, headlines, subheadings, meta tags, and descriptions with Claude. Learn to analyze competitors and research backlinks to find opportunities for stronger SEO performance.

Das ist alles enthalten

8 Videos1 Aufgabe

8 VideosInsgesamt 22 Minuten

Turn Every Page Into a Ranking Page1 Minute
Writing SEO-Friendly content using Claude5 Minuten
Optimize existing content to rank #1 on Google4 Minuten
Optimizing headlines and subheadings with Claude3 Minuten
Enhancing Meta Tags and Meta Descriptions with Claude2 Minuten
Conducting Backlink Research with Claude3 Minuten
Analyzing competitor websites and content using Claude for SEO insights3 Minuten
Key Takeaway1 Minute

1 AufgabeInsgesamt 15 Minuten

Checkpoint Quiz15 Minuten

Explore Claude’s capabilities for social media marketing and learn how to create effective prompts for better content. Understand how prompt quality, clear instructions, and the right context can improve your social media results.

Das ist alles enthalten

6 Videos1 Aufgabe

6 VideosInsgesamt 16 Minuten

Welcome to Claude for Social Media Marketing1 Minute
Prompts to Get You Started6 Minuten
Key Capabilities of Generating Content with Claude for Social Media Marketing2 Minuten
Write Great Prompts: How Claude Prompt Quality Determines Everything5 Minuten
Other AI Tools for Social Media Marketing: Gemini, Claude & More2 Minuten
Key Takeaway1 Minute

1 AufgabeInsgesamt 15 Minuten

Checkpoint Quiz15 Minuten

Learn to create posts, captions, blogs, video scripts, and platform-specific content with Claude. Explore ways to plan and produce content at scale for different platforms, audiences, goals, and outcomes.

Das ist alles enthalten

7 Videos1 Aufgabe

7 VideosInsgesamt 22 Minuten

A Month of Posts in a Single Sitting1 Minute
Generate Optimized Social Media Posts & Captions with Claude for Any Platform4 Minuten
Write Longer-Form Blog Content to Promote on Social Media with Claude6 Minuten
Tailoring Claude content for Different Platforms, Video Scripts, and More3 Minuten
Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an Instant4 Minuten
Create Social Media Content for Different Platforms, Goals & Outcomes w/Claude4 Minuten
Key Takeaway1 Minute

1 AufgabeInsgesamt 15 Minuten

Checkpoint Quiz15 Minuten

Learn advanced prompting techniques to make Claude’s content more natural, conversational, and aligned with your brand voice. Explore feedback, tone control, and prompt structure to consistently improve the quality of social media content.

Das ist alles enthalten

6 Videos1 Aufgabe

6 VideosInsgesamt 11 Minuten

Make Claude Sound Like You, Not Like AI1 Minute
Helpful Prompts for Claude: C Score, Active Voice, Conversational, Contractions2 Minuten
How to Get Claude to Provide Feedback on your Content2 Minuten
The Architecture of an Effective Claude Prompt2 Minuten
Coaching Claude on Tone3 Minuten
Key Takeaway1 Minute

1 AufgabeInsgesamt 15 Minuten

Checkpoint Quiz15 Minuten

Discover how to use Claude for ad and sales copy, marketing automation, and analyzing customer reviews and feedback. Learn to turn insights into practical improvements for your products, services, and social media marketing efforts.

Das ist alles enthalten

5 Videos1 Aufgabe

In this module, you’ll wrap up your learning journey by reviewing your knowledge through a proficiency quiz and completing the course requirements. You’ll also access bonus content designed to extend your learning and help you apply your SEO and social media marketing skills with greater confidence.

Das ist alles enthalten

2 Lektüren1 Aufgabe

Dozenten

Tanmoy Kumar Das

LearnKartS

38 Kurse27.593 Lernende

LearnKartS

218 Kurse267.296 Lernende

von

LearnKartS

Mehr von Marketing entdecken

SkillsBooster Academy
Claude AI for Marketing
Kurs
Status: Kostenloser Testzeitraum
SkillsBooster Academy
Write a Month of Social Media Posts with Claude AI
angeleitetes Projekt
SkillsBooster Academy
Claude Code for Marketers
Kurs
Kategorie: Vorschau
Packt
Claude AI for Creatives - Learn by Building Projects
Kurs

Warum entscheiden sich Menschen für Coursera für ihre Karriere?

Felipe M.

Lernender seit 2018

„Es ist eine großartige Erfahrung, in meinem eigenen Tempo zu lernen. Ich kann lernen, wenn ich Zeit und Nerven dazu habe.“

Jennifer J.

Lernender seit 2020

„Bei einem spannenden neuen Projekt konnte ich die neuen Kenntnisse und Kompetenzen aus den Kursen direkt bei der Arbeit anwenden.“

Larry W.

Lernender seit 2021

„Wenn mir Kurse zu Themen fehlen, die meine Universität nicht anbietet, ist Coursera mit die beste Alternative.“

Chaitanya A.

„Man lernt nicht nur, um bei der Arbeit besser zu werden. Es geht noch um viel mehr. Bei Coursera kann ich ohne Grenzen lernen.“

Schalten Sie den Zugang zu mehr als 10.000 Kursen mit einem Abonnement frei
Bringen Sie Ihre Karriere mit einem Online-Abschluss voran.
Erwerben Sie einen Abschluss von erstklassigen Universitäten – 100 % online
Schließen Sie sich den über 4.700 globalen Unternehmen an, die Coursera for Business wählen

Häufig gestellte Fragen

This course is ideal for digital marketers, SEO professionals, social media managers, content creators, copywriters, freelancers, business owners, and entrepreneurs who want to use Claude to improve SEO, create stronger social content, and streamline everyday marketing tasks.

Yes. You’ll learn how to use Claude to generate larger batches of social media posts and ideas, helping you plan content more efficiently.

The course begins with practical applications of Claude for SEO before moving into more advanced prompting and marketing workflows, making the learning path easy to follow.

After completing this course, you’ll have practical skills in using Claude AI for keyword research, SEO content optimization, social media creation, competitor analysis, prompt refinement, and ad and sales copy. You’ll also be able to use Claude more effectively to improve content quality, strengthen marketing messages, and support everyday SEO and social media workflows.

You should choose this course if you want to go beyond basic Claude features and learn how to use it for real marketing tasks. The course brings together SEO, social media, prompt engineering, content optimization, ad copy, and automation in one practical learning path, helping you build skills you can apply directly to everyday marketing work.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.