Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.
Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage
In diesem Kurs gibt es 4 Module
This course introduces you to the Frictionless Sales Framework and how it can enable your sales team to be more effective and efficient. You’ll learn how to measure your team’s effectiveness with a Rep Efficiency Audit. You will discover how to create a sales process that aligns with your targeted buyer’s journey as well as your business goals. You’ll also learn how to create an effective sales training program, hiring strategy and onboarding process to help you staff your team with the best sales professionals and train them to be successful.
By the end of this course you will be able to:
• Define a sales process that minimizes friction in sales and is based on the target buyer’s journey
• Create an effective sales training and coaching program
• Create a sales hiring strategy that enables you to find the right people for your team
• Implement a successful sales onboarding process to align your new hires with your business goals
Regardless of your current experience, this course will instruct you on how to create an effective sales process and how to hire, coach, and manage an effective sales team. This course is intended for anyone interested in jumpstarting their career in sales - whether you’re changing careers and looking for an entry-level role, or want to hone your skills in your current role as a sales representative. It does not require any background knowledge or experience to get started.
Throughout the course, you will complete exercises that ask you to apply the skills you have learned in a practical way, such as completing a Rep Efficiency Audit, mapping your sales process, and implementing a coaching process using the GROW model.
In the first week you will be introduced to the Frictionless Selling Framework and how to apply this framework so your team can spend more time selling and be aligned with your target buyer. You’ll also learn how to transform your sales team by giving them consistent opportunities to learn and improve.
Das ist alles enthalten
18 Videos7 Lektüren6 Aufgaben5 Diskussionsthemen
Infos zu Modulinhalt anzeigen
18 Videos•Insgesamt 74 Minuten
Introduction to the Program•5 Minuten
Course Introduction Video•1 Minute
Careers in Sales and Customer Relationship Management•5 Minuten
Weekly Introduction: Adopting a Frictionless Sales Mindset•1 Minute
Rethinking Sales with Frictionless Selling•7 Minuten
Implementing the Frictionless Selling Framework•8 Minuten
How BabeIQuest Fights Friction•4 Minuten
Why Your Sales Team Needs to Be Enabled•2 Minuten
Enabling Your Team•9 Minuten
How EZ Text Enables Their Team•4 Minuten
Why You Need to Align with Your Buyers•4 Minuten
Aligning Your Team•8 Minuten
How Usabilla Aligns with Their Buyers•3 Minuten
Why Your Sales Team Needs to Be Coached•2 Minuten
Transforming Your Sales Team through a Culture of Learning•6 Minuten
Peer Coaching•2 Minuten
How Engaging Partners Fosters a Culture of Learning•2 Minuten
Weekly Review: Adopting a Frictionless Sales Mindset•1 Minute
7 Lektüren•Insgesamt 105 Minuten
Course Syllabus•10 Minuten
How to Be Successful in this Course•20 Minuten
Traditional vs Frictionless Sales•20 Minuten
Frictionless Selling: The "Enable" Phase•10 Minuten
Aligning Your Team with Your Target Buyers - The 4 Phases•15 Minuten
The GROW Model of Coaching and Mentoring•20 Minuten
Graded Quiz: Transforming Your Sales Team through a Culture of Learning•30 Minuten
Practice Quiz: Frictionless Selling Framework•15 Minuten
Exercise: Identifying Friction•15 Minuten
Exercise: Enable Your Team•30 Minuten
Practice Quiz: Aligning Your Team•15 Minuten
Exercise: Align With Your Buyer•15 Minuten
5 Diskussionsthemen•Insgesamt 50 Minuten
Meet and Greet•10 Minuten
Share a Traditional or Frictionless Sales Experience (e.g., buying a car, a house, etc.)•10 Minuten
What's Keeping Your Reps from Selling?•10 Minuten
How Do You Align with Your Target Buyers?•10 Minuten
What's Your Favorite Sales Education Resource?•10 Minuten
Establishing a Sales Process
Modul 2•4 Stunden abzuschließen
Moduldetails
This week you will examine the Jobs Theory and how it can be used to help you target the right buyers for the product you are selling. You’ll also dive deeper into the buyer’s journey and how this will shape your sales process.
Das ist alles enthalten
11 Videos2 Lektüren5 Aufgaben2 Diskussionsthemen
Infos zu Modulinhalt anzeigen
11 Videos•Insgesamt 82 Minuten
Weekly Introduction: Establishing a Sales Process•1 Minute
The Importance of Jobs to Be Done•14 Minuten
Rethinking Your Competition•4 Minuten
Uncovering Your Customers' Jobs•12 Minuten
The Importance of Defining Your Sales Process•4 Minuten
Defining Your Sales Process with the Buyer's Journey•8 Minuten
Defining the Steps of Your Sales Process•11 Minuten
How Long Should a Sales Process Take?•8 Minuten
Creating Your Sales Playbook•11 Minuten
Evaluating Your Sales Process•10 Minuten
Weekly Review: Establishing a Sales Process•1 Minute
2 Lektüren•Insgesamt 25 Minuten
Jobs-to-Be-Done Overview•10 Minuten
What is the Buyer's Journey?•15 Minuten
5 Aufgaben•Insgesamt 90 Minuten
Graded Quiz: Establishing a Sales Process•30 Minuten
Practice Quiz: Jobs to Be Done•15 Minuten
Exercise: Jobs to Be Done in Sales•15 Minuten
Practice Quiz: The Buyer's Journey•15 Minuten
Exercise: Mapping Your Sales Process•15 Minuten
2 Diskussionsthemen•Insgesamt 20 Minuten
What Jobs Are Your Customers Hiring Your Product to Do?•10 Minuten
How Many Stages Are in Your Sales Process?•10 Minuten
Coaching and Growing a Sales Team
Modul 3•3 Stunden abzuschließen
Moduldetails
In the third week you will focus on the importance of an effective sales training program in reaching your sales goals. You’ll also learn various coaching techniques to help your sales team members become even more successful.
Das ist alles enthalten
7 Videos2 Lektüren4 Aufgaben2 Diskussionsthemen
Infos zu Modulinhalt anzeigen
7 Videos•Insgesamt 61 Minuten
Weekly Introduction: Coaching and Growing a Sales Team•1 Minute
The Importance of Sales Training•8 Minuten
Creating an Effective Sales Training Program•14 Minuten
The Importance of Coaching Your Salespeople•9 Minuten
4 Steps to Building a Successful Sales Coaching Program•19 Minuten
When to Coach vs. Fire Your Underperforming Reps•10 Minuten
Weekly Review: Coaching and Growing a Sales Team•1 Minute
2 Lektüren•Insgesamt 20 Minuten
Elements of a Good Sales Training Program•10 Minuten
Training versus Coaching Sales Reps•10 Minuten
4 Aufgaben•Insgesamt 75 Minuten
Graded Quiz: Coaching and Growing a Sales Team•30 Minuten
Practice Quiz: Sales Training Techniques and Ideas•15 Minuten
Exercise: Sales Training Program•15 Minuten
Exercise: Sales Coaching with the GROW Model•15 Minuten
2 Diskussionsthemen•Insgesamt 20 Minuten
What's Your Next Sales Training Topic?•10 Minuten
What's Your Favorite Coaching Tactic?•10 Minuten
Hiring and Onboarding Sales Reps
Modul 4•4 Stunden abzuschließen
Moduldetails
In the final week you will learn how to develop a strategy for hiring the best sales representatives and how to create an onboarding process that will ensure their success. You’ll finish out the course with some helpful tips for searching, applying, and interviewing for your next role.
Das ist alles enthalten
9 Videos4 Lektüren6 Aufgaben4 Diskussionsthemen
Infos zu Modulinhalt anzeigen
9 Videos•Insgesamt 48 Minuten
Weekly Introduction: Hiring and Onboarding Sales Reps•1 Minute
Why You Should Develop a Sales Hiring Strategy•3 Minuten
Creating Your Sales Hiring Strategy•21 Minuten
The Importance of Sales Onboarding•4 Minuten
Creating a Sales Onboarding Program•10 Minuten
Preparing for Job Search•3 Minuten
Applying for Roles •3 Minuten
Preparing for an Interview•2 Minuten
Congratulations!•1 Minute
4 Lektüren•Insgesamt 40 Minuten
The Best Ways to Hire Salespeople•10 Minuten
Adding Your Program Experience to Your Resume•10 Minuten
Drafting a Cover Letter•10 Minuten
Practice Interview Questions•10 Minuten
6 Aufgaben•Insgesamt 120 Minuten
Graded Quiz: Hiring and Onboarding Sales Reps•30 Minuten
Practice Quiz: Hiring Sales Reps•15 Minuten
Exercise: Hiring Sales People•15 Minuten
Practice Quiz: Sales Onboarding•15 Minuten
Exercise: Onboarding Sales People•15 Minuten
Exercise: Write a Cover Letter•30 Minuten
4 Diskussionsthemen•Insgesamt 40 Minuten
Best (and Worst!) Interview Questions•10 Minuten
Onboarding Techniques that Work•10 Minuten
Share Your Resume•10 Minuten
Share Your Cover Letter•10 Minuten
Erwerben Sie ein Karrierezertifikat.
Fügen Sie dieses Zeugnis Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in Social Media und in Ihrer Leistungsbeurteilung.
HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training.
Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world.
As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.