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How to Implement and Evaluate Communication Campaigns

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How to Implement and Evaluate Communication Campaigns

Dieser Kurs ist Teil von Spezialisierung „Strategic Communication Campaigns“

Dozent: Erin Willis

Bei enthalten

Mehr erfahren

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

4 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

4 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Understand how to implement campaign tactics according to strategy.
Understand the importance of evaluation in campaign planning.
Understand campaign planning in its entirety.

Kompetenzen, die Sie erwerben

Kategorie: Advertising Campaigns
Kategorie: Communication Strategies
Kategorie: Program Implementation
Kategorie: Campaign Planning
Kategorie: Marketing Effectiveness
Kategorie: Paid media
Kategorie: Marketing Communications
Kategorie: Media Planning
Kategorie: Plan Execution
Kategorie: Public Relations
Kategorie: Promotions and Campaigns
Kategorie: Program Evaluation
Kategorie: Business Communication
Kategorie: Owned Media
Kategorie: Content Performance Analysis
Kategorie: Earned Media
Kategorie: Marketing
Kategorie: Campaign Management
Kategorie: Strategic Communication
Kategorie: Communication Planning

Wichtige Details

Zertifikat zur Vorlage

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2 Aufgaben

Unterrichtet in Englisch

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Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Strategic Communication Campaigns“

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

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Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
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In diesem Kurs gibt es 2 Module

As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics of paid, earned, shared, and owned media is evaluated as an example to draw from when considering your campaign plan. In the last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process.

Moduldetails

In this module, the implementation process is discussed. Implementation includes the execution and evaluation of the strategy and tactics. You will examine two case studies in-depth to review how the specifics of paid, earned, shared, and owned media is evaluated and what needs to be considered during implementation. These case studies are provided as an example to draw from when considering your campaign plan.

Das ist alles enthalten

10 Videos7 Lektüren1 Aufgabe1 Diskussionsthema2 Plug-ins

10 VideosInsgesamt 39 Minuten

Introduction to Module2 Minuten
Client Background (Imagination Storybooks)4 Minuten
Client Research (Imagination Storybooks)6 Minuten
Target Audience (Imagination Storybooks)2 Minuten
Goals, Objectives, Strategies, Tactics (Imagination Storybooks)6 Minuten
A Tactical Look (Imagination Storybooks)4 Minuten
Evaluation (Imagination Storybooks)2 Minuten
Client Background (Chef Ann)2 Minuten
5TRIVE (Campaign Example)6 Minuten
Slight Edge (Campaign Example)5 Minuten

7 LektürenInsgesamt 61 Minuten

Course Updates and Accessibility Support1 Minute
About This Course10 Minuten
Plans Books10 Minuten
GGDM Campaign (Imagination Storybooks)10 Minuten
Passion Ventures (Imagination Storybooks)10 Minuten
5TRIVE (The Chef Ann Foundation)10 Minuten
Slight Edge (The Chef Ann Foundation)10 Minuten

1 AufgabeInsgesamt 15 Minuten

Recap The Campaign Process15 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

Reflection on Plans Books10 Minuten

2 Plug-insInsgesamt 30 Minuten

Meet the Client: Imagination Storybooks15 Minuten
Meet the Client: Chef Ann Foundation15 Minuten

In this last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process. You will learn how to evaluate tactics so that changes might be made mid-campaign (if needed) to ensure success. Evaluation measures the meeting of campaign objectives. It is always good to pause and evaluate if your plan is working as intended. And if not, it is okay to make any changes that will bring you closer towards meeting stakeholder goals.