What outcomes can I expect after completion?

You will be able to create and run professional ad campaigns that reach more people, drive engagement, and generate qualified leads.

What makes LinkedIn Ads different from other advertising platforms?

LinkedIn Ads are designed to target professionals, including business leaders, executives, and highly skilled workers. LinkedIn allows you to target your audience exactly by job title, industry, skills, and organization size. This helps you find high-value prospects.

What practical skills will I gain from this course?

You'll learn about several types of ads, including video, single-image, carousel, event, and discussion ads. You'll also learn how to target, bid, analyze conversions, and report on performance—all the skills you need to create LinkedIn ad campaigns that make money.

Why should I learn LinkedIn Ads right now?

LinkedIn is the best place for professionals to network and market to other businesses. As more and more businesses move toward getting leads online, knowing how to use LinkedIn Ads provides you with an edge over your competitors. It helps you connect with decision-makers, increase conversions, and expand faster in today's professional market.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Linkedin Ads Course : Master B2B Lead Generation

Sparen Sie mit 40% Rabatt auf 3 Monate Coursera Plus bei den Fähigkeiten, die Sie zum Strahlen bringen. Jetzt sparen

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Linkedin Ads Course : Master B2B Lead Generation

Dieser Kurs ist Teil mehrerer Programme.

Dozenten: LearnKartS

Bei enthalten

Mehr erfahren

3 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

7 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

3 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

7 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Set up LinkedIn Ads, optimize account structure, and master bidding strategies for success.
Create high-impact ad formats—images, videos, and carousels—for maximum reach.
Target and retarget the right audience, and track conversions to boost campaign performance.
Generate and convert high-quality leads using proven strategies.

Kompetenzen, die Sie erwerben

Kategorie: Promotions and Campaigns
Kategorie: Campaign Planning
Kategorie: Conversion Funnel Analysis
Kategorie: Online Advertising
Kategorie: Customer Insights
Kategorie: Customer Engagement
Kategorie: Social Media Marketing
Kategorie: Performance marketing
Kategorie: Billing Systems
Kategorie: Social Media Strategy
Kategorie: Pay Per Click Advertising
Kategorie: Event Marketing

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Bewertungen

16 Aufgaben

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Logos von Petrobras, TATA, Danone, Capgemini, P&G und L'Oreal

Erweitern Sie Ihre Fachkenntnisse

Dieser Kurs ist als Teil verfügbar

Wenn Sie sich für diesen Kurs anmelden, müssen Sie auch ein bestimmtes Programm auswählen.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 3 Module

Transform the way you generate leads, build authority, and grow your business with this LinkedIn Ads Course — your complete blueprint to advertising success on the world’s most trusted professional platform. Made for marketers, entrepreneurs, and growth-focused individuals, this course gives you the recipe to create campaigns that grab attention & convert high-value clients.

You’ll learn how to set up and structure LinkedIn ad accounts, master bidding strategies, and target audiences with unmatched precision. Explore every ad format — from single image and video ads to conversation, event, and carousel ads — and discover how to use conversion tracking, retargeting, and analytics to maximize ROI. And as you go, you’ll get practical experience with LinkedIn Business Manager, reports, and billing tools that leave you ready for meaningful achievement. By the end, you’ll feel empowered to create campaigns that resonate with decision-makers and deliver tangible business results. Enroll today and start mastering LinkedIn Ads — the platform where professional growth meets performance marketing.

In this module, you’ll learn the fundamentals of LinkedIn Ads, including how to set up your account and navigate the platform. You’ll also explore different ad formats and learn how to create campaigns like Website Visits, Event Ads, Follower Ads, and Job Ads.

Das ist alles enthalten

15 Videos4 Lektüren6 Aufgaben

15 VideosInsgesamt 47 Minuten

Course Introduction2 Minuten
Understanding LinkedIn Ads and Setting Up Your Account4 Minuten
How the LinkedIn Ads Auction, Bidding, and Relevancy Work3 Minuten
LinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navigation 14 Minuten
Website Visits Campaign Creation8 Minuten
Designing Single Image Ads2 Minuten
Creating Carousel Ads for Storytelling2 Minuten
Building Video Ads for Awareness and Engagement1 Minute
Using Text Ads for Cost-Effective Reach2 Minuten
Driving Conversions with Spotlight Ads1 Minute
Sharing Content with Document Ads2 Minuten
Engaging Audiences with Conversation Ads2 Minuten
Promoting Events Using Event Ads2 Minuten
Growing Your Page with Follower Ads1 Minute
Running Job Ads to Attract Talent2 Minuten

4 LektürenInsgesamt 20 Minuten

Understanding How LinkedIn Ads Power B2B Marketing Campaigns5 Minuten
Choosing the Right LinkedIn Ad Format for B2B Campaign Success5 Minuten
Using Interactive LinkedIn Ad Formats to Drive B2B Engagement5 Minuten
Summary5 Minuten

6 AufgabenInsgesamt 77 Minuten

Checkpoint Quiz12 Minuten
Checkpoint Quiz10 Minuten
Checkpoint Quiz10 Minuten
Proficiency Quiz15 Minuten
Proficiency Quiz15 Minuten
Proficiency Quiz15 Minuten

This module covers essential topics like Bidding Strategies, Audience Targeting, and Conversion Tracking. You’ll learn how to optimize your ad spend, target the right audience, and track the performance of your campaigns using Insight Tags and Pixels.

Das ist alles enthalten

10 Videos2 Lektüren4 Aufgaben

10 VideosInsgesamt 45 Minuten

Choosing the Right Bidding Strategy4 Minuten
Audiences Overview4 Minuten
Creating and Managing Target Audiences3 Minuten
Targeting Audiences by Location2 Minuten
Using Professional Attributes for Precise Targeting5 Minuten
Using Matched Audiences for Retargeting and ABM4 Minuten
What is Conversion Tracking & How to setup Conversion Tracking3 Minuten
Sitewide Insight Tag Page Load conversion7 Minuten
Event specific Insight Tag conversion6 Minuten
Event specific pixel conversion6 Minuten

2 LektürenInsgesamt 10 Minuten

How Bidding and Audience Selection Work Together in LinkedIn Ads5 Minuten
Summary5 Minuten

4 AufgabenInsgesamt 50 Minuten

Checkpoint Quiz12 Minuten
Checkpoint Quiz8 Minuten
Proficiency Quiz15 Minuten
Proficiency Quiz15 Minuten

In this module, you’ll dive into advanced LinkedIn Ads features like Retargeting Campaigns and Lead Generation Ads. You’ll also learn how to create Carousel Ads, Video Ads, and Document Ads, and have the opportunity to earn your LinkedIn Ads Certification.

Das ist alles enthalten

16 Videos2 Lektüren6 Aufgaben

16 VideosInsgesamt 61 Minuten

Retargeting Overview3 Minuten
Retargeting Campaign Creation5 Minuten
LinkedIn Lead Generation Ad Campaigns8 Minuten
View and download leads, metrics, and analytics for Lead Gen Form campaigns2 Minuten
LinkedIn Dynamic Ad Campaign Creation5 Minuten
LinkedIn Carousel Image Ad Campaign6 Minuten
Conversation Ad Campaign7 Minuten
Document Ad Campaign 5 Minuten
LinkedIn Video Ad Campaign5 Minuten
LinkedIn Event Ad Campaign4 Minuten
LinkedIn Direct Sponsored Content Single Image Ad Campaign3 Minuten
How to use Reports in LinkedIn3 Minuten
Billing Center2 Minuten
Business Manager Overview2 Minuten
LinkedIn Ads Certification2 Minuten
Summary1 Minute

2 LektürenInsgesamt 10 Minuten

Turning Interest into Leads with Retargeting and Lead Generation Campaigns5 Minuten
Executing Mid-Funnel LinkedIn Campaigns for Engagement and Lead Nurturing5 Minuten

6 AufgabenInsgesamt 75 Minuten

Checkpoint Quiz12 Minuten
Checkpoint Quiz10 Minuten
Checkpoint Quiz8 Minuten
Proficiency Quiz15 Minuten
Proficiency Quiz15 Minuten
Proficiency Quiz15 Minuten

Erwerben Sie ein Karrierezertifikat.

Fügen Sie dieses Zeugnis Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in Social Media und in Ihrer Leistungsbeurteilung.

Dozenten

LearnKartS

160 Kurse208.687 Lernende

von

LearnKartS

Mehr von Marketing entdecken

Status: Kostenloser Testzeitraum
EDUCBA
Master LinkedIn Marketing for B2B Growth
Kurs
Status: Kostenloser Testzeitraum
LearnKartS
Facebook Ads Course : Grow Leads & Boost Sales
Kurs
Status: Kostenloser Testzeitraum
EDUCBA
Master LinkedIn for Career & Networking
Kurs
Status: Kostenloser Testzeitraum
Alex Genadinik
LinkedIn Lead Generation And Professional LinkedIn Profile
Kurs

Warum entscheiden sich Menschen für Coursera für ihre Karriere?

Felipe M.

Lernender seit 2018

„Es ist eine großartige Erfahrung, in meinem eigenen Tempo zu lernen. Ich kann lernen, wenn ich Zeit und Nerven dazu habe.“

Jennifer J.

Lernender seit 2020

„Bei einem spannenden neuen Projekt konnte ich die neuen Kenntnisse und Kompetenzen aus den Kursen direkt bei der Arbeit anwenden.“

Larry W.

Lernender seit 2021

„Wenn mir Kurse zu Themen fehlen, die meine Universität nicht anbietet, ist Coursera mit die beste Alternative.“

Chaitanya A.

„Man lernt nicht nur, um bei der Arbeit besser zu werden. Es geht noch um viel mehr. Bei Coursera kann ich ohne Grenzen lernen.“

Häufig gestellte Fragen

This course is great for marketers, business owners, freelancers, and entrepreneurs who want to use LinkedIn to get more B2B clients or make their brand more visible. It's also useful for anyone who wants to work in LinkedIn advertising.

No. The course starts with the basics and then moves on to more advanced advertising methods.

Yes, the course focuses on building lead generation campaigns tailored for B2B audiences.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.