Who is this program for?

Entry-Level professionals looking to start a new career as a Digital Marketing Analyst. Interested learners may be making a career switch, currently have marketing experience, or have minimal experience in data analytics. Professionals with strong public relations, communications, problem solving, time management, interpersonal, and organizational skills.

What background knowledge is necessary?

Experience with spreadsheets such as Microsoft Excel or Google Sheets and presentation slides such as Microsoft PowerPoint or Google Slides is a plus but not required.

What does a digital marketing analyst do?

A digital marketing analyst utilizes data analysis tools and methodologies to evaluate the effectiveness of marketing campaigns, assess user engagement, and derive insights to optimize marketing strategies across various digital channels. They synthesize data from multiple sources, create comprehensive reports, and collaborate with marketing teams to enhance campaign performance and improve the overall digital presence of a brand or organization.

Is this program completely online?

Yes, it is completely online. You can access your lectures and readings anytime and anywhere via the web or mobile device.

Which jobs does this program prepare for?

<text variant="body2">Which jobs does this program prepare for? <text variant="body2">This program prepares you for entry-level jobs as SEO Specialist, Digital Marketing Analyst, Content Marketing Coordinator, Social Media Coordinator, Marketing Assistant, or CRM Coordinator.

Do I need to take the courses in a specific order?

We highly recommend taking the courses in the order presented, as the content builds on information from earlier lessons.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Measurement and Analysis

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kurs ist nicht verfügbar in Deutsch (Deutschland)

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Measurement and Analysis

Dieser Kurs ist Teil von Unilever Digital Marketing Analyst (berufsbezogenes Zertifikat)

Unterrichtet in Deutsch (KI-Synchronisation)

Dozent: Unilever Team

7.430 bereits angemeldet

Bei enthalten

Mehr erfahren

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

64 Bewertungen

Stufe Anfänger

Keine Vorkenntnisse erforderlich

3 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

64 Bewertungen

Stufe Anfänger

Keine Vorkenntnisse erforderlich

3 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Kompetenzen, die Sie erwerben

Kategorie: A/B Testing
Kategorie: Smart Goals
Kategorie: Campaign Management
Kategorie: Search Engine Optimization
Kategorie: Search Engine Marketing
Kategorie: Digital Marketing
Kategorie: Marketing Strategies
Kategorie: Social Media Marketing
Kategorie: Value Propositions
Kategorie: Keyword Research
Kategorie: Web Analytics and SEO
Kategorie: Marketing Analytics
Kategorie: Performance Analysis
Kategorie: Key Performance Indicators (KPIs)
Kategorie: Web Analytics
Kategorie: Social Media
Kategorie: Social Media Campaigns
Kategorie: Social Media Strategy
Kategorie: Campaign Planning

Werkzeuge, die Sie lernen werden

Kategorie: Google Analytics

Wichtige Details

Zertifikat zur Vorlage

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Bewertungen

23 Aufgaben

Unterrichtet in Deutsch (KI-Synchronisation)

91%

of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

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Dieser Kurs ist Teil der Spezialisierung Unilever Digital Marketing Analyst (berufsbezogenes Zertifikat)

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für dieses berufsbezogene Zertifikat angemeldet.

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Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat von Unilever zur Vorlage

In diesem Kurs gibt es 4 Module

The Measurement and Analysis course delves into the essential aspects of tracking, analyzing, and optimizing marketing efforts to drive success. Throughout the course, you will gain a solid understanding of search engine marketing (SEM) and search engine optimization (SEO), web analytics and tools, social media platforms and analytics, as well as A/B testing and campaign performance reporting.

After completing this course, you will be able to: - Set up an SEO objective and perform keyword research. - Construct and apply a value proposition and identify how to analyze performance of SEO strategy. - Define web analytics and associated KPIs. - Identify key features of the Google Analytics Platform, set up a Google Analytics Dashboard and describe other popular platforms and their key features. - Define the 4Cs of social media marketing and recognize SMART objectives. - Describe the RACE Planning Framework. - Identify top social media platforms and assess the best platform to use for a given strategy and objective. - Design a campaign strategy end-to-end and identify where to automate monitoring and adjusting. - Identify the steps to implement testing for a campaign strategy and plan for performance testing.

Moduldetails

In this module, you will explore how to differentiate between SEM and SEO, set up SEO objectives, perform keyword research, and analyze the performance of your SEO strategy.

Das ist alles enthalten

11 Videos6 Lektüren6 Aufgaben

11 VideosInsgesamt 56 Minuten

Welcome to digital marketing analyst professional certificate4 Minuten
Welcome to measurement and analysis3 Minuten
Overview of search engine optimization (SEO) and search engine marketing (SEM)6 Minuten
Aligning SEM and SEO with the SOSTAC framework5 Minuten
SEO objectives3 Minuten
Conducting competitor analysis to benchmark SEO performance5 Minuten
Keyword research4 Minuten
Keyword research tools8 Minuten
Aligning value propositions with targeted keywords7 Minuten
Search engine marketing (SEM) & search engine optimization (SEO) summary4 Minuten
Set communication objectives6 Minuten

6 LektürenInsgesamt 152 Minuten

Unilever positioning statement2 Minuten
Digital marketing analyst professional certificate syllabus30 Minuten
Search engine optimization (SEO)30 Minuten
Search engine marketing (SEM)30 Minuten
Key elements of an effective SEO objective30 Minuten
Steps to perform keyword research30 Minuten

6 AufgabenInsgesamt 125 Minuten

Search engine marketing (SEM) & search engine optimization (SEO)30 Minuten
Activity: Website on-page SEO analysis30 Minuten
Differentiating SEO and SEM15 Minuten
Setting up an SEO objective15 Minuten
Activity: Construct a value proposition20 Minuten
Keyword research and value proposition15 Minuten

In this module, you will explore web analytics tools, including the popular Google Analytics platform, and how to set up a comprehensive dashboard for monitoring website performance.

Das ist alles enthalten

11 Videos17 Lektüren5 Aufgaben

11 VideosInsgesamt 69 Minuten

Welcome to web analytics and tools4 Minuten
The role of web analytics in optimizing user experience6 Minuten
The role of web analytics in optimizing conversion rates6 Minuten
Google Analytics4 Minuten
Setting up a Google Analytics account8 Minuten
Creating a custom report6 Minuten
Designing a conversion event with Google Tag Manager7 Minuten
Advantages of alternative web analytics tools4 Minuten
Introduction to web analytics tools10 Minuten
More web analytics tools10 Minuten
Web analytics and tools summary4 Minuten

17 LektürenInsgesamt 485 Minuten

Advantages of web analytics30 Minuten
KPIs for web analytics30 Minuten
Interpreting Web Analytics Metrics30 Minuten
Google Analytics Universal to Google Analytics 430 Minuten
Key features of Google Analytics30 Minuten
Selecting a web analytics platform30 Minuten
Adobe Analytics30 Minuten
Matomo30 Minuten
Microsoft Clarity30 Minuten
Yandex Metrica30 Minuten
Mixpanel30 Minuten
What we did: selecting a web analytics platform5 Minuten
Kissmetrics30 Minuten
Baidu Analytics30 Minuten
Amplitude30 Minuten
Shopify30 Minuten
Mail Chimp30 Minuten

5 AufgabenInsgesamt 195 Minuten

Activity: Google Analytics implementation plan120 Minuten
Introduction to web analytics15 Minuten
Google Analytics15 Minuten
Other web analytics platforms and advanced features15 Minuten
Web analytics and tools30 Minuten

In this module, you will explore social media marketing, SMART objectives, and the RACE planning framework to help you develop effective social media campaigns and assess platform suitability.

Das ist alles enthalten

7 Videos4 Lektüren5 Aufgaben1 Diskussionsthema

7 VideosInsgesamt 34 Minuten

Welcome to social media platforms, analytics and monitoring tools4 Minuten
The 4Cs of social media marketing5 Minuten
SMART objectives for social media marketing initiatives3 Minuten
Introduction to the RACE planning framework7 Minuten
Top social media platforms5 Minuten
The suitability of social media platforms for specific strategies7 Minuten
Social media platforms, analytics and monitoring tools summary3 Minuten

4 LektürenInsgesamt 35 Minuten

Analyzing social media campaigns using the 4Cs10 Minuten
Aligning objectives with RACE10 Minuten
What we did: using social media for digital marketing5 Minuten
Using social media platform analytics and insights to optimize strategies10 Minuten

5 AufgabenInsgesamt 195 Minuten

Social media platforms, analytics and monitoring tools30 Minuten
The 4Cs of social media marketing15 Minuten
SMART objectives and the RACE planning framework15 Minuten
Top social media platforms and strategy assessment15 Minuten
Activity: Social media content and metrics plan120 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

What do you think?10 Minuten

In this module, you will you will gain insights into designing end-to-end campaign strategies, leveraging AI for monitoring and adjustment, implementing A/B testing, and conducting in-depth performance analysis.

Das ist alles enthalten

10 Videos6 Lektüren7 Aufgaben

10 VideosInsgesamt 72 Minuten

Introduction to A/B testing & campaign performance reporting4 Minuten
The importance of a comprehensive campaign strategy9 Minuten
Aligning strategy with objectives and RACE8 Minuten
Role of automation in campaign monitoring and adjustment9 Minuten
Leverage AI tools to track performance8 Minuten
Purpose and benefits of A/B testing7 Minuten
Analyzing A/B test results8 Minuten
The importance of performance testing in evaluating campaign effectiveness4 Minuten
Performance testing methodologies10 Minuten
Planning for performance testing summary4 Minuten

6 LektürenInsgesamt 100 Minuten

Key components of campaign strategy10 Minuten
Types of marketing campaigns10 Minuten
AI application30 Minuten
Planning and implementing A/B tests30 Minuten
Creating a performance testing plan10 Minuten
Measurement and analysis summary10 Minuten

7 AufgabenInsgesamt 130 Minuten

Customer understanding and digital marketing channels summary and resources30 Minuten
Activity: Document campaign performance testing insights30 Minuten
Designing a campaign strategy15 Minuten
Activity: Practice cross-analyzing10 Minuten
Automation in campaign monitoring and adjustment15 Minuten
Implementing A/B testing for campaign optimization15 Minuten
Planning for performance testing15 Minuten