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Practical Neuromarketing Research

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Practical Neuromarketing Research

Dieser Kurs ist Teil von Spezialisierung „Neuromarketing “

Dozenten: Ian McCulloh

Bei enthalten

Mehr erfahren

5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

2 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

2 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Learn classical models of behavior change and the neurocognitive influence model, along with their application in neuromarketing research.
Understand ethical standards for human subjects research, including certification to conduct experimentation in compliance with guidelines.
Develop experimental designs and research protocols, ensuring ethical considerations are integrated in neuromarketing studies.
Gain hands-on experience with biometric, neuroimaging, and psycho-physiological tools to collect and analyze data for behavioral insights.

Kompetenzen, die Sie erwerben

Kategorie: Persuasive Communication
Kategorie: Data Analysis
Kategorie: Marketing
Kategorie: Research Design
Kategorie: Market Research
Kategorie: Institutional Review Board (IRB)
Kategorie: Marketing Psychology
Kategorie: Experimentation
Kategorie: Neurology
Kategorie: Ethical Standards And Conduct
Kategorie: Research
Kategorie: Analysis
Kategorie: Influencing
Kategorie: Behavioral Economics
Kategorie: Consumer Behaviour
Kategorie: Informed Consent

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Bewertungen

12 Aufgaben

Unterrichtet in Englisch

91% of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

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Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Neuromarketing “

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 5 Module

The course "Practical Neuromarketing Research" offers a deep dive into the intersection of behavioral science and neuromarketing, equipping you with the tools and knowledge to influence consumer decisions effectively. You will explore key behavior change models, including the neurocognitive influence model, and gain hands-on experience with biometric and neuroimaging tools for data collection. As you develop your research protocols, you’ll learn to apply ethical guidelines to human subject research, ensuring compliance with university and federal standards. By analyzing real-world data, you'll gain practical insights into the mechanisms behind influence, persuasion, and counter-arguing.

What sets this course apart is its emphasis on applying theory to practice: from developing experimental designs to exploring cross-cultural neuroscience experiments, you'll walk away with not just knowledge but also the experience needed to advance science and contribute to neuromarketing research. This course is ideal for anyone looking to understand the neuroscience behind consumer behavior and apply it to real-world marketing challenges.

Moduldetails

This course explores models of behavior change, including classical theories and the neurocognitive influence model, with a focus on their application in neuromarketing research. Learners will learn ethical standards for human subjects research and develop research protocols that align with university and federal guidelines. The course also covers experimental design, data collection using biometric and neuroimaging tools, and the analysis of research data. Key skills in counter-arguing and its neural basis are explored within the context of influence theory. Hands-on experience in research analysis and protocol development will be emphasized throughout.

Das ist alles enthalten

2 Lektüren1 Plug-in

This module will introduce the science of influence and persuasion. Understand what drives peoples' behavior and the theory behind influence interventions. These concepts are somewhat counter-intuitive, yet necessary to effectively advance policies, lead teams, and counter the threats of mis and disinformation.

Das ist alles enthalten

7 Videos3 Lektüren3 Aufgaben1 Plug-in

7 VideosInsgesamt 82 Minuten

Cognitive Dissonance9 Minuten
Social Conformity and Theory of Reasoned Action, Part 114 Minuten
Social Conformity and Theory of Reasoned Action, Part 211 Minuten
Neuro-Cognitive Influence9 Minuten
Belief Echo and Rumor Correction13 Minuten
Narrative Immersion, Part 116 Minuten
Narrative Immersion, Part 210 Minuten

3 LektürenInsgesamt 200 Minuten

Reading References80 Minuten
Reading References80 Minuten
Self-Reflective Reading: Applying Communication Theories to Real-World Challenges40 Minuten

3 AufgabenInsgesamt 90 Minuten

Influence and Human Behavior60 Minuten
Understanding Social Psychology: Key Theories in Judgment and Decision-Making15 Minuten
Exploring Influence: Neuro-Cognition, Belief, and Narrative Dynamics15 Minuten

1 Plug-inInsgesamt 3 Minuten

Video: Social Judgement Theory3 Minuten

This module will explore ethical considerations in human subjects research and neural marketing. You will obtain certification to conduct and support human subjects experimentation.

Das ist alles enthalten

6 Videos3 Lektüren3 Aufgaben

6 VideosInsgesamt 39 Minuten

Human Subject Research in Influence and Persuasion5 Minuten
History and Basic Principles of Human Subjects Research Ethics10 Minuten
IRB Basics4 Minuten
Ethical Considerations7 Minuten
JHU IRB Processes8 Minuten
Neuromarketing Considerations6 Minuten

3 LektürenInsgesamt 120 Minuten

Reading References40 Minuten
Reading References40 Minuten
Self-Reflective Reading: Ethics in Data Analysis and Neuroscience40 Minuten

3 AufgabenInsgesamt 90 Minuten

Human Subject Research Fundamentals60 Minuten
Ethics in Action: An Introduction to Human Subject Research15 Minuten
Navigating Ethics: IRB Processes and Neuromarketing Insights15 Minuten

This module will learn to analyze data collected from a range of advanced tools, including biometric, psycho-physiological, and neuroimaging instruments.

Das ist alles enthalten

5 Videos2 Lektüren3 Aufgaben

5 VideosInsgesamt 83 Minuten

Strategy of Experimentation13 Minuten
Factorial Experiments, Part 121 Minuten
Factorial Experiments, Part 218 Minuten
Resolution12 Minuten
Neuroscience Example19 Minuten

2 LektürenInsgesamt 20 Minuten

Reading References10 Minuten
Reading References10 Minuten

3 AufgabenInsgesamt 90 Minuten

Experimental Design60 Minuten
Strategy of Experimentation and Factorial Experiments15 Minuten
Resolution in Focus: Neuroscience Applications Explained15 Minuten

In this module you will be introduced to a portion of a cross-cultural neuroscience experiment to understand neural synchrony/homophily among biased, opposing sectarian pairs of individuals working on a joint task together. This will introduce the capstone final project. The data was collected shortly after the fall of ISIS in Iraq as politics were at a contentious time. Due to funding re-prioritization, the collected data was never fully analyzed, so there are opportunities to discover new and interesting things and publish findings in academic publications. This is where the course gets really fun, interesting, and creative.

Das ist alles enthalten

8 Videos2 Lektüren3 Aufgaben1 Unbewertetes Labor

8 VideosInsgesamt 85 Minuten

Data Collection in the Wild8 Minuten
iMotions in Car Measurement4 Minuten
Deloitte Airport Data Collection6 Minuten
SalesBrain Webinar, Part 19 Minuten
SalesBrain Webinar, Part 222 Minuten
SalesBrain Webinar, Part 39 Minuten
SalesBrain Webinar, Part 423 Minuten
Neural Homophily4 Minuten

2 LektürenInsgesamt 95 Minuten

Reading References50 Minuten
Reading References45 Minuten

3 AufgabenInsgesamt 90 Minuten

Data Collection in the Wild60 Minuten
Innovative Approaches to Data Collection: From the Wild to the Airport15 Minuten
Salesbrain Webinar and Neural Homophily15 Minuten