When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Retail Management: Analyze, Plan & Strategize

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Retail Management: Analyze, Plan & Strategize

Dieser Kurs ist Teil von Spezialisierung „Retail Management Mastery: Strategy, Analysis & Success“

Dozent: EDUCBA

1.512 bereits angemeldet

Bei enthalten

Mehr erfahren

5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

17 Bewertungen

1 Woche zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

17 Bewertungen

1 Woche zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Define retail concepts and evaluate customer insights for strategy.
Apply store location, merchandising, and financial planning tools.
Formulate integrated strategies to optimize retail performance.

Kompetenzen, die Sie erwerben

Kategorie: Consumer Behaviour
Kategorie: Promotions and Campaigns
Kategorie: Marketing Communications
Kategorie: Organizational Structure
Kategorie: Promotional Strategies
Kategorie: Retail Sales
Kategorie: Merchandising
Kategorie: Customer Analysis
Kategorie: Retail Management
Kategorie: Product Assortment
Kategorie: Market Intelligence
Kategorie: Retail Store Operations
Kategorie: Operations Management
Kategorie: Competitive Analysis
Kategorie: Financial Management
Kategorie: Integrated Marketing Communications
Kategorie: Customer Insights
Kategorie: Strategic Marketing

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Bewertungen

20 Aufgaben

Unterrichtet in Englisch

91%

of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Logos von Petrobras, TATA, Danone, Capgemini, P&G und L'Oreal

Erweitern Sie Ihre Fachkenntnisse

Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Retail Management Mastery: Strategy, Analysis & Success“

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 5 Module

By the end of this course, learners will be able to define retail management concepts, analyze retail marketing strategies, evaluate customer insights, apply store location analysis, design organizational structures, and formulate integrated retail strategies. The course provides a step-by-step exploration of the retail world, starting with history and foundations, moving into strategic planning, customer targeting, business operations, and concluding with pricing, promotions, and retail strategy integration.

Learners will benefit from practical insights into customer intelligence acquisition, merchandise management, and financial planning, equipping them with tools to handle real-world retail challenges. Each module blends theory with application, ensuring participants can immediately apply concepts to enhance retail performance. What makes this course unique is its comprehensive approach, covering not just retail basics but also advanced areas like Situational Ethos Analysis, retail catchment areas, merchandise execution, and strategy management. It bridges foundational knowledge with strategic insights, making it valuable for students, professionals, and entrepreneurs aiming to excel in retail management.

Moduldetails

This module introduces the foundations of retail management, covering its definition, history, and evolution. Learners explore the retail marketing mix and the importance of complements in shaping customer value. The module sets the stage for understanding Strategic Retail Management (SRM) and its role in aligning retail operations with long-term goals.

Das ist alles enthalten

11 Videos4 Aufgaben

11 VideosInsgesamt 73 Minuten

Course Introduction4 Minuten
Definition6 Minuten
History5 Minuten
History Continue8 Minuten
More on History9 Minuten
Retail Marketing Mix9 Minuten
Complements4 Minuten
Strategic Retail Management Complements2 Minuten
Intro to Strategic Retail Management10 Minuten
Intro to Strategic Retail Management Continue9 Minuten
SRM Precipitating8 Minuten

4 AufgabenInsgesamt 60 Minuten

Graded-Foundations of Retail Management30 Minuten
Introduction and Origins of Retail10 Minuten
Evolution and Marketing Basics10 Minuten
Strategic Retail Management Overview10 Minuten

This module focuses on building strong retailer-customer relationships and effective strategic planning. It highlights Situational Ethos Analysis (SEA) and the classification of retail entities, emphasizing both store-based and non-store retail formats. Learners also explore customer targeting and intelligence acquisition as key drivers of strategy.

Das ist alles enthalten

11 Videos4 Aufgaben

11 VideosInsgesamt 93 Minuten

Nurturing Relationships9 Minuten
Nurturing Relationships Continue5 Minuten
SRM Strategic Planning12 Minuten
SRM Strategic Planning Continue11 Minuten
Situational Ethos Analysis Complements2 Minuten
SEA Retail Entities-Ownership Based14 Minuten
SEA Retail Entities-Store Based8 Minuten
SEA Retail Entities-Store Based Continue10 Minuten
SEA Online and Non-Store11 Minuten
SEA Online and Non-Store Continue11 Minuten
Customer Targetting and Intelligence Acquisition Complements1 Minute

4 AufgabenInsgesamt 60 Minuten

Strategic Retail Planning and Relationships30 Minuten
Building and Sustaining Retail Relationships10 Minuten
Retail Situational Analysis10 Minuten
Rise of Online and Non-Store Retailing10 Minuten

This module emphasizes customer classification, intelligence acquisition, and inference of customer behavior. Learners will also explore retail catchment areas, site selection, and the role of complements in determining store location. The module strengthens skills in applying analytical tools for customer and location-based decisions.

Das ist alles enthalten

11 Videos4 Aufgaben

11 VideosInsgesamt 93 Minuten

CTIA Classification9 Minuten
CTIA Inference of Customer Matrix11 Minuten
CTIA Intelligence Acquisition12 Minuten
CTIA Inference9 Minuten
Store Location Selection Complements1 Minute
SLS Retail Catchment Area Analysis13 Minuten
SLS Retail Catchment Area Analysis Continue6 Minuten
SLS Site Selection13 Minuten
SLS Site Selection Continue11 Minuten
Retail Business Management Complements1 Minute
RBM-ORG8 Minuten

4 AufgabenInsgesamt 60 Minuten

Graded-Customer Targeting and Store Location30 Minuten
Customer Insights and Classification10 Minuten
Store Location Planning10 Minuten
Advanced Site Selection10 Minuten

This module introduces the principles of retail business management with a focus on organizational structures, financial operations, and efficiency in daily activities. Learners explore merchandise planning, execution, and financial management strategies that ensure profitability and customer satisfaction.

Das ist alles enthalten

11 Videos4 Aufgaben

11 VideosInsgesamt 92 Minuten

RBM-Ntellectual Capital Management7 Minuten
RBM Operations Management Financial Focus10 Minuten
RBM Operations Management Financial Focus Continue6 Minuten
RBM Operations Management Operational Focus8 Minuten
RBM Operations Management Operational Focus Continue9 Minuten
Merchandise Management and Pricing Ethos Complements1 Minute
MMPE Scripting Merchandize Plans8 Minuten
MMPE Scripting Merchandize Plans Continue11 Minuten
MMPE Executing Merchandize Plans Part 19 Minuten
MMPE Executing Merchandize Plans Part 212 Minuten
MMPE Financial Merchandise Management11 Minuten

4 AufgabenInsgesamt 60 Minuten

Graded-Retail Business and Merchandise Management30 Minuten
Organizational and Capital Management10 Minuten
Operational Management in Retail10 Minuten
Merchandise Execution10 Minuten

This module covers pricing strategies, customer communication, and promotional mix integration. Learners will understand how to build and maintain a strong retail image, integrate complements into strategies, and apply management and control mechanisms to ensure long-term retail success.