This Specialization guides learners through the process of turning customer insights into innovative products, services, and business ideas with the support of Generative AI. Learners define a target user, identify unmet needs through User Journey Mapping, and generate innovative solutions using creativity methods.

By the end of the specialization, learners will have developed the foundations of an innovation project and gained practical skills to innovate with GenAI in professional and entrepreneurial contexts.

Übungsprojekt

Learners will develop key elements of an innovation project with the support of Generative AI. Throughout the course, they will identify a target market, uncover real user needs, and explore creative opportunities. Generative AI will be deeply integrated into the learning activities and assignments, allowing learners to leverage its capabilities for creativity and innovation while learning how to use AI effectively, critically, and responsibly.