Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Board Infinity
Compétences que vous acquerrez: Google Analytics, Looker (Software), Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Budgets, Google Ads, Marketing Automation, Campaign Management, Data Governance, Data Integrity, Digital Analysis, Data Presentation, Marketing Effectiveness, Marketing Channel, Data Storytelling, AI Personalization, Data Integration, Personalized Campaigns, Presentations
Avancées · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Presentations, Marketing Collateral, Marketing Design, Marketing Materials, Social Media Content, Promotional Materials, Shared Media, Social Media, Content Creation, Content Marketing, Marketing, Email Marketing, Advertising, Graphic Design, Business Communication, User Accounts
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: A/B Testing, Key Performance Indicators (KPIs), Data-Driven Marketing, Dashboard Creation, Email Marketing, Business Metrics, Performance Metric, Performance Measurement, Dashboard, Performance Reporting, Marketing Analytics, Business Reporting, Report Writing, Content Performance Analysis, Web Analytics, Campaign Management, Google Sheets, Microsoft Excel, Data Visualization, Stakeholder Analysis
Intermédiaire · Cours · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Data-Driven Marketing, Web Analytics, Customer Engagement, Digital Analysis, Technical Communication, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Content Performance Analysis, Content Optimization, Blogs, Content Creation, Web Analytics and SEO, Content Development and Management, Search Engine Optimization, Web Content, Campaign Management, Video Production, Digital Content, Keyword Research, Digital Publishing, Social Media Content, Copywriting, Performance Analysis, Web Analytics, Key Performance Indicators (KPIs), Performance Improvement, Web Content Accessibility Guidelines
Débutant · Cours · 1 à 3 mois

Logical Operations
Compétences que vous acquerrez: Adobe Illustrator, Adobe Creative Cloud, Graphic and Visual Design, Graphic Design, Creative Design, Graphic and Visual Design Software, Graphics Software, Graphical Tools, Color Matching, Color Theory, Requirements Analysis, Typography, Computer Graphic Techniques, Document Management, 3D Modeling, User Interface (UI), Productivity Software
Mixte · Cours · 1 à 3 mois
Madecraft
Compétences que vous acquerrez: Google Analytics, Marketing Analytics, Web Analytics, Data-Driven Marketing, Analytics, Digital Analysis, Customer Analysis, Digital Marketing Tools, Business Reporting, Customer Insights, Target Audience, Performance Reporting, Marketing Channel, Business Metrics, E-Commerce, Advertising Campaigns, Customer Acquisition Management, Event Monitoring, Customer Retention, Demography
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Constructive Feedback, Client Services, Rapport Building, Video Editing, Customer Retention, Selling Techniques, Customer Relationship Building, Relationship Building, Expectation Management, Relationship Management, Account Management, Video Production, Professional Networking, Workflow Management
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Applied Machine Learning, Data-Driven Decision-Making, Marketing Analytics, Data-Driven Marketing, Classification Algorithms, Model Optimization, Model Training, Marketing, Fine-tuning
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Strategy, Content Optimization, Digital Marketing, Content Marketing, Marketing, Web Analytics, Multimedia, Digital Marketing Tools, Business Planning, Public Relations
Débutant · Cours · 3 à 6 mois
Compétences que vous acquerrez: Data Architecture, Salesforce, Salesforce Object Query Language (SOQL), Salesforce Development, Scalability, Data Integration, Data Migration, Data Validation, Data Quality, Data Import/Export, Enterprise Architecture, Database Architecture and Administration, Database Design, Data Modeling, Data Cleansing, Data Mapping, Data Integrity, Web Services, Governance, Simple Object Access Protocol (SOAP)
Intermédiaire · Cours · 1 à 4 semaines
Compétences que vous acquerrez: Professional Networking, Social Media Strategy, Relationship Building, Social Media, LinkedIn, Customer Relationship Management, Sales Prospecting, Events and Conferences, Customer Relationship Management (CRM) Software, Oral Expression, Rapport Building, Relationship Management, New Business Development, Virtual Networking, Event Management, General Networking, Business Development, Interpersonal Communications, Communication, Communication Strategies
Débutant · Cours · 1 à 3 mois