Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Surveys, Market Research, Survey Creation, Data Synthesis, Business Research, Data-Driven Decision-Making, Research Reports, Customer Insights, Research Methodologies, User Feedback, Consumer Behaviour, Data Literacy, Data Storytelling, Research Design, Data Presentation, Product Strategy, Product Improvement, Data Analysis, Data Collection, Data Visualization
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data-Driven Marketing, Web Analytics, Customer Engagement, Digital Analysis, Technical Communication, Campaign Management, Analysis, Performance Metric, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Applied Machine Learning, Data-Driven Decision-Making, Marketing Analytics, Data-Driven Marketing, Classification Algorithms, Model Optimization, Model Training, Marketing, Fine-tuning
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Writing and Editing, Copywriting, Peer Review, Editing, Grammar, Proofreading, Target Audience, Writing, Personalized Campaigns
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Data-Driven Marketing, Gap Analysis, Marketing Analytics, Performance Analysis, Microsoft Excel, Campaign Management, Excel Formulas, Data-Driven Decision-Making, Performance Measurement, Variance Analysis, Performance Improvement, Data Analysis, Performance Reporting, Correlation Analysis
Débutant · Cours · 1 à 4 semaines

Logical Operations
Compétences que vous acquerrez: Adobe Illustrator, Adobe Creative Cloud, Graphic Design, Graphic and Visual Design, Adobe Photoshop, Graphic and Visual Design Software, Graphics Software, User Interface (UI), Digital Design, Document Management, Typography, Web Content, Productivity Software
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Program Implementation, Performance Metric, Operational Analysis, Business Planning, Performance Improvement, Data Strategy, Organizational Effectiveness, Strategic Decision-Making, Organizational Development, Operations Management, Ethical Standards And Conduct
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Web Analytics, Business Metrics, Key Performance Indicators (KPIs)
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Analytical Skills, Data Literacy
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data Storytelling, Data Presentation, Email Marketing, Performance Reporting, Storytelling, Strategic Communication, User Feedback, Presentations, Report Writing, Business Communication, Business Reporting, Performance Analysis, Key Performance Indicators (KPIs), Constructive Feedback, Stakeholder Engagement, Continuous Improvement Process
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Stored Procedure, Microsoft SQL Servers, Transact-SQL, SQL, Database Development, Procedure Development, Database Management Systems, Query Languages
Intermédiaire · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Google Analytics, Email Marketing, Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Campaign Management, Performance Reporting, Return On Investment
Débutant · Cours · 1 à 4 semaines