Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Innovation, Brand Management, Content Strategy, Augmented Reality, New Product Development, Digital Transformation, Storytelling, Marketing Strategy and Techniques, Trend Analysis, Sustainability Reporting, People Analytics, Metadata Management, Game Theory, Digital Design, Artificial Intelligence, Open Source Technology, 3D Modeling
Débutant · Cours · 1 à 4 semaines

Banco Interamericano de Desarrollo
Compétences que vous acquerrez: Emerging Technologies, FinTech, Digital Transformation, Corporate Sustainability, Business Transformation, Business Technologies, Strategic Partnership, Corporate Strategy, Sustainable Business, Technology Strategies, Stakeholder Analysis, Innovation, Market Opportunities, Market Analysis
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Facebook, Online Advertising, Advertising Campaigns, Paid media, Digital Advertising, Advertising, Social Media Marketing, Social Media, Payment Processing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Video Production, Storyboarding, Videography, Storytelling, Video Editing, Media Production, Facebook, Content Creation
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: TikTok, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Community Development, Content Strategy
Débutant · Cours · 1 à 4 semaines
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Product Development, New Product Development, Risk Management, Project Risk Management, Innovation, Healthcare Industry Knowledge, Industrial Design, Business Risk Management, Stakeholder Engagement, Stakeholder Management, Market Opportunities, Communication Planning, Market Analysis, Cost Benefit Analysis, Return On Investment, Health Technology, Regulatory Requirements, Project Management, Financial Analysis, Project Planning
Préparer un diplôme
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Facebook, Social Media Campaigns, Dashboard, Account Management, User Accounts, Scheduling
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Customer Analysis, Market Analysis, Sales Strategy, Market Research, Customer Retention, Business Modeling, Entrepreneurship, B2B Sales, Business-To-Consumer, Technology Strategies, Customer Acquisition Management, Business Strategy
Intermédiaire · Cours · 1 à 4 semaines

HubSpot Academy
Compétences que vous acquerrez: HubSpot CRM, Data Visualization, Sales Management, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer Service, Business Reporting, Key Performance Indicators (KPIs), Customer Engagement, Goal Setting, Data Cleansing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Responsive Web Design, Search Engine Optimization, Web Content Accessibility Guidelines, HTML and CSS, Web Design and Development, Web Analytics and SEO, Web Development, Javascript, Browser Compatibility
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: HubSpot CRM, Customer Relationship Management (CRM) Software, Sales Process, Sales Pipelines, Customer Relationship Management, Closing (Sales), Sales Strategy, Organizational Skills, Sales Management, Relationship Management, Statistical Analysis
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: User Experience Design, Persona (User Experience), Design Research, User Research, User Centered Design, Usability, User Flows, Research, Qualitative Research, Design Software, Prioritization
Intermédiaire · Cours · 1 à 4 semaines