Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Arizona
Compétences que vous acquerrez: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing
Débutant · Spécialisation · 3 à 6 mois
Emory University
Compétences que vous acquerrez: Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Marketing Strategies, Business Marketing, Direct Selling, Marketing Operations, Go To Market Strategy, Target Market, Marketing Effectiveness, Business Strategy, Customer Analysis, Value Propositions, Wholesaling, Market Opportunities, Market Dynamics, Case Studies, E-Commerce, Revenue Management, New Business Development
Intermédiaire · Spécialisation · 3 à 6 mois

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence
Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Product Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience
Intermédiaire · Spécialisation · 3 à 6 mois
University of Washington
Compétences que vous acquerrez: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Opportunities, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Target Audience, Proposal Development, Customer Analysis, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Proposal Writing, Ethical Standards And Conduct
Débutant · Cours · 1 à 4 semaines

Universidad Austral
Compétences que vous acquerrez: Digital Marketing Tools, Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Social Media Management, Social Media Content, Customer Relationship Management, Media Buying, Content Performance Analysis, Digital Marketing Campaigns, Digital Brand Strategy, Digital Analysis, Campaign Management, Marketing Budgets, Digital Media Strategy, Marketing, Paid media, Analytics
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Brand Management, Branding, Brand Awareness, Brand Strategy, Brand Marketing, Promotional Strategies, Digital Brand Strategy, Consumer Behaviour, Integrated Marketing Communications, Strategic Marketing, Brand Loyalty, Marketing Communications, Marketing, Marketing Strategy and Techniques, Marketing Management, Customer Engagement, Marketing Psychology, Promotions and Campaigns, Target Market, Marketing Effectiveness
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Marketing, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Marketing Management, Marketing Psychology, Promotions and Campaigns, Target Market, Product Marketing, Customer Analysis, Brand Awareness, Product Promotion, Target Audience
Mixte · Cours · 1 à 4 semaines

Universidad de Chile
Compétences que vous acquerrez: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing Management, Marketing, Marketing Strategies, Customer Relationship Building, Branding, Brand Strategy, Marketing Planning, Customer Engagement, Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics, Business Strategies, Market Analysis
Intermédiaire · Cours · 1 à 4 semaines

University of Virginia
Compétences que vous acquerrez: Marketing basé sur les données, Connaissance du client, Gestion de la marque, Analyse prédictive, Analyse marketing, L'image de marque, Analyse de régression, Tests A/B, Analyse statistique, Stratégies de marketing, Prise de décision fondée sur des données, Retour sur investissement, Efficacité du marketing, Méthodes statistiques, Allocation des ressources, Analyse de la clientèle, Comportement du consommateur, Stratégie de marque
Débutant · Cours · 1 à 3 mois
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Marketing Channel, Product Marketing, Digital Marketing, Advertising Campaigns, Value Propositions, Marketing Analytics, Brand Management, Market Analysis, Promotional Strategies, Market Opportunities, Target Market, Market Research, Digital Transformation, Market Dynamics, Digital Media Strategy
Intermédiaire · Spécialisation · 1 à 3 mois
Madecraft
Compétences que vous acquerrez: Marketing Planning, Marketing Effectiveness, Marketing Strategies, Marketing Psychology, Marketing, Strategic Marketing, Marketing Budgets, Marketing Management, Market Share, Marketing Strategy and Techniques, Business Planning, Value Propositions, Competitive Analysis, Data-Driven Marketing, Customer Retention, Brand Marketing, Marketing Automation, Marketing Channel, Marketing Analytics, Consumer Behaviour
Intermédiaire · Spécialisation · 3 à 6 mois