Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

S.P. Jain Institute of Management and Research
Compétences que vous acquerrez: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Brand Management, Brand Marketing, Marketing Strategies, Product Planning, Product Management, Marketing Strategy and Techniques, Marketing Communications, Communication Planning, Campaign Planning, Market Opportunities
Débutant · Cours · 1 à 3 mois

University of Arizona
Compétences que vous acquerrez: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing
Débutant · Spécialisation · 3 à 6 mois
University of Washington
Compétences que vous acquerrez: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Opportunities, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Target Audience, Proposal Development, Customer Analysis, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Proposal Writing, Ethical Standards And Conduct
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Product Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience
Intermédiaire · Spécialisation · 3 à 6 mois

University of Virginia
Compétences que vous acquerrez: Analyse prédictive, Analyse marketing, Connaissance du client, Tests A/B, Efficacité du marketing, Analyse statistique, Gestion de la marque, Analyse de régression, Méthodes statistiques, Retour sur investissement, Allocation des ressources, L'image de marque, Stratégie de marque, Comportement du consommateur, Marketing basé sur les données, Prise de décision fondée sur des données, Analyse de la clientèle, Stratégies de marketing
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Brand Management, Branding, Brand Awareness, Brand Strategy, Brand Marketing, Promotional Strategies, Digital Brand Strategy, Consumer Behaviour, Integrated Marketing Communications, Strategic Marketing, Brand Loyalty, Marketing Communications, Marketing, Marketing Strategy and Techniques, Marketing Management, Customer Engagement, Marketing Psychology, Promotions and Campaigns, Target Market, Marketing Effectiveness
Débutant · Spécialisation · 3 à 6 mois
Madecraft
Compétences que vous acquerrez: Marketing Planning, Marketing Effectiveness, Marketing Strategies, Marketing Psychology, Marketing, Strategic Marketing, Marketing Budgets, Marketing Management, Market Share, Marketing Strategy and Techniques, Business Planning, Value Propositions, Competitive Analysis, Data-Driven Marketing, Customer Retention, Brand Marketing, Marketing Automation, Marketing Channel, Marketing Analytics, Consumer Behaviour
Intermédiaire · Spécialisation · 3 à 6 mois

Universidad de Chile
Compétences que vous acquerrez: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing Management, Marketing, Marketing Strategies, Customer Relationship Building, Branding, Brand Strategy, Marketing Planning, Customer Engagement, Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics, Business Strategies, Market Analysis
Intermédiaire · Cours · 1 à 4 semaines

Sage Publications
Compétences que vous acquerrez: Marketing Planning, Marketing Budgets, Business Planning, Market Analysis, Strategic Marketing, Marketing Strategies, Market Research, Marketing Effectiveness, Marketing Strategy and Techniques, Performance Measurement, Budgeting, Business Strategy, Competitive Analysis, Consumer Behaviour, Marketing Psychology, Business Ethics, Marketing Communications, Strategic Decision-Making, Analysis, Decision Making
Intermédiaire · Cours · 3 à 6 mois

Alex Genadinik
Compétences que vous acquerrez: Instagram, Facebook, TikTok, Meta Ads Manager, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Video Production, Social Media Content, Social Media Management, Search Engine Optimization, Paid media, Marketing, Google Ads, Keyword Research, Social Media Campaigns, Advertising, Driving engagement, Advertising Campaigns
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Marketing Effectiveness, Campaign Planning, Marketing Strategies, Campaign Management, Digital Media Strategy, Strategic Marketing, Performance Measurement, Data-Driven Marketing, Marketing Operations, Cross-Channel Marketing, Performance Metric, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Web Presence, Instagram, Goal Setting, Target Audience, Prioritization, Driving engagement, Visionary, Target Market, Community Development, Content Scheduling, Social Media Content, Entrepreneurship, Business Planning, Smart Goals, Business Priorities, Scalability, Content Strategy, Telecommuting, Marketing, Business
Débutant · Spécialisation · 1 à 3 mois