Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Facebook, Target Audience, Social Media Analytics, Social Media, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Advertising, Customer Analysis, Web Presence
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Instagram, Content Scheduling, Social Media Content, Drive Engagement, Social Media, Social Media Management, Driving engagement, Social Media Marketing, Social Media Strategy, Customer Engagement, Target Audience, Influencing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Meta Ads Manager, Social Media Campaigns, Online Advertising, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Social Media, Advertising, Marketing Budgets
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Productivity Software, Design
Débutant · Projet Guidé · Moins de 2 heures

Fundação Instituto de Administração
Compétences que vous acquerrez: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Marketing Management, Focus Group, Research, Research Reports, Presentations, Interviewing Skills
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Sales Enablement, Sales Management, Oral Expression, Customer Analysis, Sales Strategy, Marketing, Target Market, Marketing Effectiveness, Verbal Communication Skills, Sales Process, Sales, Business Transformation, Smart Goals, Selling Techniques, Return On Investment, Customer experience improvement, Process Development, Leadership, Agile Methodology, Organizational Structure
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Analyse de l'entonnoir de conversion, Stratégies de marketing, Vente, Public cible, Techniques de vente, Comportement du consommateur, Rédaction, Stratégies promotionnelles, Processus de vente, Pratiques générales de vente, Promotion des produits, Clôture (ventes), Stratégie de vente, Psychologie du marketing, ChatGPT, Production vidéo, Favoriser l'engagement
Mixte · Cours · 1 à 3 mois

University of Colorado Boulder
Compétences que vous acquerrez: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Strategy, Brand Marketing, Media and Communications, Brand Strategy, Brand Management, Advertising, Stakeholder Communications, Shared Media, Social Media Analytics, Persuasive Communication, Content Creation, Digital Marketing
Intermédiaire · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Habit Formation, Customer Retention, Customer Analysis, Marketing, Customer Insights, Target Audience, Decision Making, Market Analysis, Culture, Social Sciences
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Facebook, Social Media Content, Meta Ads Manager, Advertising, Content Creation, Online Advertising, Resource Management, Social Media Management, Content Development and Management, Advertising Campaigns, Social Media, Campaign Management, Marketing, Social Media Marketing, Role-Based Access Control (RBAC), Digital Marketing Tools, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Alex Genadinik
Compétences que vous acquerrez: LinkedIn, Thought Leadership, Web Presence, Professional Development, Personal Development, Professional Networking, Influencing, Social Media, Marketing, Business Planning, Trustworthiness, Marketing Strategies, Finance, Growth Strategies
Mixte · Cours · 1 à 3 mois

University of Michigan
Compétences que vous acquerrez: Marketing Strategies, Public Health and Disease Prevention, Public Health, Strategic Marketing, Substance Abuse, Business Ethics, Social Impact, Law, Regulation, and Compliance, Preventative Care, Socioeconomics, Higher Education, Online Advertising, Ethical Standards And Conduct, Regulatory Compliance, Mitigation, FinTech, Mental and Behavioral Health, Behavioral Health, Analytics, Governance
Débutant · Cours · 1 à 4 semaines