Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Data-Driven Marketing, Marketing Budgets, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Data-Driven Decision-Making, Data Transformation, Growth Strategies
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: TikTok, Performance Reporting, Social Media Campaigns, Social Media Strategy, Social Media Marketing, Social Media Content, Social Media, Social Media Management, Performance Analysis, Content Performance Analysis, Social Media Analytics, Marketing Effectiveness, Driving engagement, Marketing Strategies, Digital Media Strategy, Performance Measurement, Campaign Planning, Campaign Management, Content Strategy, Influencing
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Google Ads, Pay Per Click Advertising, Keyword Research, Online Advertising, Target Audience, Digital Advertising, Paid media, Conversion Funnel Analysis, Performance marketing, Campaign Planning, Campaign Management, Marketing Automation, Advertising Campaigns, Web Analytics, Budget Management, Data-Driven Marketing, Forecasting, Performance Analysis, Bidding, Automation
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Customer Retention, Record Keeping, MarTech, Data Entry, Journey Mapping, Data Maintenance
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Keyword Research, Content Optimization, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Content Creation, Content Strategy, Blogs, Target Audience, Web Content, Conversion Funnel Analysis, Content Marketing, Persona Development, Style Guides, Customer Engagement, Social Media Content, Brand Strategy, Driving engagement, Brand Management, Digital Content
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Brand Awareness, Data-Driven Marketing, Digital Advertising, Marketing Effectiveness, Advertising Campaigns, Digital Marketing Campaigns, Marketing Analytics, Advertising, Branding, Performance Analysis, Customer Insights, Business Research, Data-Driven Decision-Making, Survey Creation, Performance Measurement, Target Audience, Data Collection
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Large Language Modeling, Multimodal Prompts, OpenAI API, LLM Application, AI powered creativity, AI Product Strategy, Creative Design, AI Integrations, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Email Marketing, Campaign Management, Campaign Planning, Marketing Planning, Marketing Effectiveness, Promotional Materials, Target Audience, Promotions and Campaigns, Workflow Management, Direct Marketing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Data-Driven Marketing, Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Email Marketing, Data-Driven Decision-Making, Customer Insights, Customer Retention, Data Storytelling, Data Literacy, Conversion Funnel Analysis, AI Personalization, Analytics, Case Studies, Advanced Analytics, Financial Forecasting, Revenue Forecasting
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting
Débutant · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Closing (Sales), Negotiation, Strategic Partnership, Price Negotiation, Contract Negotiation, Selling Techniques, Brand Awareness, Brand Strategy, Proposal Writing, Sales Presentation, Brand Marketing, Proposal Development, Business Development, Branding, Brand Management, Relationship Building, Promotional Strategies, Relationship Management, Drive Engagement, Professional Networking
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Automation, Conversion Funnel Analysis, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Relationship Management, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Analytics, Social Media Management, Data-Driven Marketing, Brand Management, Performance Measurement, Data Capture, Continuous Monitoring, Market Research
Débutant · Cours · 1 à 4 semaines