While they may feel old-fashioned, Live Announcer Reads and spot radio commercials are alive and well thanks to social media influencers and podcasters. Both mediums tap advertisements that are "audio only," sometimes pre-recorded, sometimes read live. This modules takes you through the history of radio commercials and live announcer reads, and gives you exercises and best-practices to create better scripts and spots for both.

Long form advertisements also known as branded entertainment present a different challenge to designers, namely how does one keep audiences engaged and entertained for more than a few minutes? And testimonials, the next best thing to word-of-mouth advertising, have to be based in truth, thanks to to the abuses of some less-than-forthright advertisements from years past. How to think about and design these timed commercials, and make them break through the clutter, will be the focus of this module.

For many decades, the reigning king of advertisements was the TV commercial. Few advertisements are more visible of effective. We'll explore the history, the creativity, and the challenges associated with designing TV commercials. And we'll discover methods and technique to craft original tv commercials of your own. And we'll delve into how these advertisements are finding new life on social channels and streaming services. Finally, we'll explore the watch-outs and opportunities when producing TV commercials on your own.

The Final Challenge: Ideate, write and pitch your concept for your very own television commercial.