Designing Breakthrough Advertisements: Basics to Begin will teach you the skills to make breakthrough advertisements. In this course you will learn how to approach writing headlines and commercial scripts. We'll explore how to direct art and conquer page layouts. And we'll cover typefaces and visuals, so that you know how and when to employ them. All with the singular goal of crafting pieces of communication that will get your potential customers engaged and more likely to respond to your message.
Designing Breakthrough Advertisements: Basics to Begin
Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.
niveau Débutant
Expérience recommandée
25 heures pour terminer
3 semaines à 8 heures par semaine
Planning flexible
Apprenez à votre propre rythme
Ce que vous apprendrez
Create more attention-getting advertisements to break through the clutter and stand out from the competition.
Master the techniques to become a better copywriter to craft more impactful headlines, body copy, and video scripts.
Design and think like an art director by applying and influencing typefaces, visuals, and the layouts of advertisements.
Appeal to customers by understanding their needs and tailoring the messages in advertisements.
Détails à connaître
Certificat partageable
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Récemment mis à jour !
mars 2025
Évaluations
17 devoirs
Enseigné en Anglais
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Il y a 5 modules dans ce cours
You can think of advertising as the world’s 8th oldest profession, give or take. Humans have been creating advertisements since before we could read and write. How can something so old still be effective? We’ll look at the characterizes of effective advertisements and ineffective ones. We’ll look at the different kinds of advertisements and learn the strategies to make the right choice for communication you want to create. Most importantly, we’ll get you looking at advertisements not through the eyes of a consumer, but rather, through the eyes of designer. You don’t have to start from scratch, you can stand on the shoulders of techniques and practices that have worked in the past to make your advertisements work harder for you.
Inclus
10 vidéos3 lectures4 devoirs
What is Copywriting? What do copywriters do? What makes a good headline? What makes good body copy? What’s involved with writing a script? Even if you never written that much before, you can be sure that you’ll be improved after this module. You'll get specific tips to make your advertising copy more readable, muscular and memorable.
Inclus
11 vidéos5 lectures5 devoirs1 sujet de discussion
The partner and companion to copywriting is art direction. After all, the majority of advertisements and commercials are works of communication designed to be seen. How does one approach the visual design of an advertisement? What are things to think about? What are the watch-outs to avoid? . If want to get more visually creative with the look of your advertisements, this is the module for you.
Inclus
10 vidéos4 lectures4 devoirs2 sujets de discussion
Visuals appear in the majority of advertisements. How do you find them? What can you use? How should you think about them? It's everything you wanted to know about find, using, and improving the visuals you use in your advertisements.
Inclus
7 vidéos3 lectures4 devoirs
The Final Challenge: Imagine, Design, and Publish Your First Breakthrough Advertisement
Inclus
1 vidéo1 lecture1 sujet de discussion
Instructeur
Offert par
Recommandé si vous êtes intéressé(e) par Marketing
University of Colorado Boulder
University of Maryland, College Park
Coursera Project Network
Coursera Project Network
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