Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Nettoyage des données, Analyse des lacunes, Examen du code, Intégrité des données, Analyse des écarts, Analyse exploratoire des données (AED), Action corrective et préventive (CAPA), Analyse numérique, Analyse exploratoire des données, Analyse Web et SEO, Prise de décision fondée sur des données
Débutant · Cours · 1 à 4 semaines

Board Infinity
Compétences que vous acquerrez: Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Web Analytics, Data-Driven Marketing, Digital Analysis, Content Performance Analysis, Customer Analysis, Content Optimization, Campaign Management, Target Audience, Customer Insights, A/B Testing, Dashboard Creation, Performance Metric, Content Strategy
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: LinkedIn, Interviewing Skills, Web Presence, Brand Management, Branding, Professional Networking, Marketing, Marketing Analytics, Storytelling, Portfolio Management, Content Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, Digital Marketing, AI Enablement
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: A/B Testing, Email Marketing, Test Planning, Statistical Hypothesis Testing, Data-Driven Marketing, Campaign Management, Content Optimization, Performance Analysis, Business Metrics, Performance Improvement, Data-Driven Decision-Making, Analysis
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Marketing Materials, Email Marketing, Marketing Design, Marketing Collateral, Promotional Materials, Graphical Tools, Graphic and Visual Design Software, Online Advertising, Social Media Campaigns, Advertising Campaigns, Social Media Content, Graphic Design, Content Marketing, Graphic and Visual Design, Social Media Marketing, Advertising Mail, Product Promotion, Digital Marketing, Business Communication
Débutant · Projet Guidé · Moins de 2 heures

Board Infinity
Compétences que vous acquerrez: Google Analytics, Looker (Software), Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Budgets, Google Ads, Marketing Automation, Campaign Management, Data Governance, Data Integrity, Digital Analysis, Data Presentation, Marketing Effectiveness, Marketing Channel, Data Storytelling, AI Personalization, Data Integration, Personalized Campaigns, Presentations
Avancées · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Closing (Sales), Consultative Selling, Selling Techniques, Active Listening, Customer Relationship Building, Sales Process, General Sales Practices, Non-Verbal Communication, Overcoming Objections, Rapport Building, Consumer Behaviour
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Video Editing, Video Production, Videography, Photo/Video Production and Technology, Cinematography, Storytelling, Visual Storytelling
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Brand Awareness, Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Loyalty, Data Presentation, Data Storytelling, Marketing Design, Marketing Management, Market Share, Data-Driven Decision-Making, Marketing, Visual Design, Customer Insights, Presentations, Data-Driven Marketing, Asset Management, Health Equity, Health Promotion
Intermédiaire · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Persuasive Communication, Influencing, Sales Presentations, Sales Presentation, Selling Techniques, Communication, Storytelling, Marketing Psychology, Sales Training, Motivational Skills, Leadership, Driving engagement, Communication Strategies, Rapport Building, Emotional Intelligence, Psychology, Decision Making, Case Studies, Target Audience
Mixte · Cours · 1 à 4 semaines

IE Business School
Compétences que vous acquerrez: Entrepreneurship, Culture Transformation, Process Development, Growth Strategies, Sales Strategy, Sales, Product Management, Process Management, Business Risk Management, Product Development, Risk Management, Organizational Development, Business Planning, Product Marketing, Operational Excellence, Process Analysis, Human Resources, People Development, People Management, Business Research
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Data-Driven Marketing, Marketing Budgets, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Data-Driven Decision-Making, Data Transformation, Growth Strategies
Débutant · Cours · 1 à 4 semaines