Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Board Infinity
Compétences que vous acquerrez: Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Web Analytics, Data-Driven Marketing, Digital Analysis, Content Performance Analysis, Customer Analysis, Content Optimization, Campaign Management, Target Audience, Customer Insights, A/B Testing, Dashboard Creation, Performance Metric, Content Strategy
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Case Studies, Data Literacy, Statistical Reporting, Key Performance Indicators (KPIs), Data Presentation, Data-Driven Decision-Making, Business Metrics, Stakeholder Communications, Report Writing, Performance Metric
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Keyword Research, Search Engine Marketing, Campaign Management, Google Ads, Online Advertising, Return On Investment, Pay Per Click Advertising, Cost Containment, Marketing Budgets, Advertising Campaigns, Marketing Effectiveness, Paid media, Data-Driven Marketing, Performance Measurement, Performance Metric, Benchmarking
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Customer Analysis, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Digital Analysis, Marketing Strategies, Search Engine Optimization, Content Optimization, Campaign Management, Marketing Automation, Data Validation, Cross-Channel Marketing, Trend Analysis, Predictive Analytics
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Slack (Software), Collaborative Software, Marketing Materials, Marketing Design, Content Creation, Facebook, Social Media Content, Shared Media, Graphic Design, User Accounts, Multimedia, Business Communication, Marketing Communications
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Infographics, Data Visualization, Graphic and Visual Design Software, Graphic and Visual Design, Graphics Software, Marketing Communications, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Cloud Platforms, Collaborative Software, Business Technologies, Technology Strategies, Cloud Infrastructure, Digital Transformation, Cybersecurity, Cyber Security Strategy, Virtual Teams, Digital Marketing, Marketing Automation, Digital Marketing Tools, Customer Engagement, Data Integration, Enterprise Resource Planning, Telecommuting, Recruitment, Recruitment Strategies, General Networking, Professional Networking
Mixte · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Marketing Analytics, Web Analytics and SEO, Conversion Funnel Analysis, Campaign Management, Marketing Effectiveness, Performance marketing, Digital Marketing, Marketing Automation, Data-Driven Marketing, Search Engine Optimization, Digital Analysis, Search Engine Marketing, Marketing Budgets, Performance Analysis, Cross-Channel Marketing, Digital Advertising, Customer Relationship Management (CRM) Software, Keyword Research, Media Planning
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Market Research, Business Research, Marketing Strategies, Market Analysis, Marketing Planning, Business Planning, Market Opportunities, Business Analysis, Research Methodologies, Competitive Analysis, Business Strategy, Strategic Planning, Smart Goals, Growth Strategies, Project Scoping, Goal Setting, Interviewing Skills, Key Performance Indicators (KPIs), Report Writing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Facebook, Social Media Campaigns, Social Media Strategy, Social Media, Social Media Marketing, Social Media Content, Marketing Materials, Graphic and Visual Design Software, Graphic Design, Graphics Software, Data Visualization, Content Creation, Advertising Campaigns
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Content Optimization, Driving engagement, Content Creation, Video Production, Data Storytelling, Performance Analysis, Social Media Management, Social Media Content, Content Development and Management, Content Marketing, Digital Publishing, Video Editing, Performance Measurement, Post-Production, Branding, Performance Improvement, Key Performance Indicators (KPIs), Workflow Management
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Collaborative Software, Style Guides, Brand Management, Version Control, Compliance Auditing, Branding, Auditing, Marketing Collateral, Document Management, Data-Driven Marketing, Document Control, Quality Assurance, Compliance Reporting, Digital Marketing
Débutant · Cours · 1 à 4 semaines