Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Data-Driven Marketing, Web Analytics, Content Optimization, Performance Analysis, Semantic Web, Performance Metric, Content Management Systems
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Copywriting, Conversion Funnel Analysis, Email Automation, Marketing Automation, Persuasive Communication, Driving engagement, Writing, Marketing, Editing, Content Performance Analysis, Value Propositions, Marketing Psychology, Target Audience, Promotional Strategies, Analysis, Creative Design, Drive Engagement
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Cloud Platforms, Collaborative Software, Business Technologies, Technology Strategies, Cloud Infrastructure, Digital Transformation, Cybersecurity, Cyber Security Strategy, Virtual Teams, Digital Marketing, Marketing Automation, Digital Marketing Tools, Customer Engagement, Data Integration, Enterprise Resource Planning, Telecommuting, Recruitment, Recruitment Strategies, General Networking, Professional Networking
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Social Media Campaigns, Content Scheduling, Social Media Management, Social Media, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Campaign Management, Digital Marketing Tools, Campaign Planning, Target Market, Driving engagement, User Accounts
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Exploratory Data Analysis, Data Analysis, Business Analytics, Descriptive Analytics, Descriptive Statistics, Analytics, Analytical Skills, Statistical Analysis, Statistical Visualization, Data Visualization, Correlation Analysis, Histogram, Box Plots, Statistical Methods, Plot (Graphics), Scatter Plots, Statistics, Data Presentation, Graphing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Prompt Engineering, Content Marketing, Prompt Patterns, AI Workflows, Marketing Materials, Marketing Design, Multimodal Prompts, Content Creation, Workflow Management, Generative AI, AI literacy, Process Design, Process Mapping, AI Integrations, Style Guides, Branding, Graphic and Visual Design, Standard Operating Procedure, Benchmarking
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Web Analytics, Marketing Effectiveness, Financial Forecasting, Forecasting, Campaign Management, Marketing Strategies, Demand Planning, Marketing Budgets, Analytics, Campaign Planning, Stakeholder Communications, Statistical Reporting, Budgeting, Statistical Analysis, Data Quality
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Facebook, Social Media Campaigns, Social Media Strategy, Social Media, Social Media Marketing, Social Media Content, Marketing Materials, Graphic and Visual Design Software, Graphic Design, Graphics Software, Data Visualization, Content Creation, Advertising Campaigns
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Content Optimization, Driving engagement, Content Creation, Video Production, Data Storytelling, Performance Analysis, Social Media Management, Social Media Content, Content Development and Management, Content Marketing, Digital Publishing, Video Editing, Performance Measurement, Post-Production, Branding, Performance Improvement, Key Performance Indicators (KPIs), Workflow Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Analyse des besoins, Analyse statistique, Analyse de la clientèle, Élicitation des exigences, Analyse marketing, Analyse du Web, Cartes de chaleur, Optimisation des processus, Fidélisation de la clientèle, Tableau de bord, Mesure de la performance, Visualisation interactive des données, Création de tableaux de bord, Analyse du processus, Analyse prédictive, Conception du processus, Présentation des données, Analyse de l'entonnoir de conversion, Exigences de l'entreprise, Indicateurs clés de performance (ICP)
Intermédiaire · Cours · 1 à 3 mois

Skillshare
Compétences que vous acquerrez: User Interface (UI), User Interface (UI) Design, Responsive Web Design, User Interface and User Experience (UI/UX) Design, User Experience Design, Digital Design, Web Design, User Experience, Motion Graphics, Adobe XD, Interactive Design, No-Code Development, Graphic and Visual Design, Layout Design, Prototyping, Graphic Design, Design Elements And Principles, Augmented and Virtual Reality (AR/VR), Style Guides, Digital Publishing
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Customer Retention, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Engagement, Customer Relationship Management, Customer Relationship Building, Customer Analysis, Target Audience, HubSpot CRM, Marketing Automation, Customer Insights, Email Marketing, Email Automation
Intermédiaire · Cours · 1 à 4 semaines