Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Applied Machine Learning, Data-Driven Decision-Making, Marketing Analytics, Data-Driven Marketing, Classification Algorithms, Model Optimization, Model Training, Marketing, Supervised Learning, Fine-tuning
Intermédiaire · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Surveys, Market Research, Survey Creation, Marketing Psychology, Focus Group, Consumer Behaviour, Interviewing Skills, Business Research, Target Market, Market Intelligence, Marketing Strategies, Market Analysis, Qualitative Research, Marketing Planning, Persona Development, Customer Insights, Discussion Facilitation, Decision Making
Mixte · Cours · 1 à 3 mois

Alex Genadinik
Compétences que vous acquerrez: Entrepreneurship, Marketing Automation, Blogs, E-Commerce, Performance marketing, Recruitment, Influencing, Product Promotion, Program Development, Recruitment Strategies, Promotional Strategies, Payment Systems
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Target Audience, Email Marketing, Personalized Campaigns, Campaign Management, Marketing Effectiveness, Strategic Communication, Digital Marketing Tools, Data-Driven Marketing, Driving engagement, Customer Data Management, Data Quality
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Cloud Platforms, Collaborative Software, Business Technologies, Technology Strategies, Cloud Infrastructure, Enterprise Application Management, Cloud Solutions, Digital Transformation, Technology Solutions, Cybersecurity, Cyber Security Strategy, Virtual Teams, Digital Marketing, Marketing Automation, Digital Marketing Tools, Customer Engagement, Cyber Attacks, Data Integration, General Networking, Professional Networking
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Outils d'ingénierie rapide, Méthodes d'apprentissage automatique, Science des données, Une créativité alimentée par l'IA, Intelligence artificielle et apprentissage automatique (IA/ML), Amélioration de l'expérience client, Intégrations AI
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Direct Marketing, Campaign Management, Data Cleansing, Driving engagement, Marketing Automation, Campaign Planning, Customer Engagement, Customer Retention, Drive Engagement, Analysis
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: A/B Testing, Key Performance Indicators (KPIs), Data-Driven Marketing, Dashboard Creation, Email Marketing, Business Metrics, Performance Metric, Performance Measurement, Dashboard, Performance Reporting, Marketing Analytics, Business Reporting, Report Writing, Content Performance Analysis, Web Analytics, Campaign Management, Google Sheets, Microsoft Excel, Data Visualization, Stakeholder Analysis
Intermédiaire · Cours · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Campaign Management, Campaign Planning, Data-Driven Marketing, Advertising Campaigns, Data Storytelling, Key Performance Indicators (KPIs), Promotions and Campaigns, Marketing Strategies, Project Management Life Cycle, Performance Metric, Storytelling, Data-Driven Decision-Making, Project Closure, Plan Execution, Continuous Monitoring, Search Engine Optimization
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data-Driven Marketing, Web Analytics, Customer Engagement, Digital Analysis, Technical Communication, Campaign Management, Analysis, Performance Metric, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Slack (Software), Marketing Materials, Marketing Design, Collaborative Software, Shared Media, Multimedia, Content Creation, Graphic Design, Calendar Management, Content Marketing, User Accounts, Business Communication, Marketing Communications, Cloud-Based Integration, Team Management
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Strategic Communication, Strategic Leadership, Communication Planning, Drive Engagement, Strategic Planning, Business Planning, Internal Communications, Performance Measurement, Communication Strategies, Employee Engagement, Organizational Strategy, Key Performance Indicators (KPIs), Plan Execution, Meeting Facilitation, Performance Metric, Dashboard, Business Strategy, Leadership Development, Team Building, Teamwork
Intermédiaire · Cours · 1 à 3 mois