Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Copywriting, Persuasive Communication, Writing, Business Writing, Marketing Materials, Content Creation, Content Marketing, Value Propositions, Social Media Content, Target Audience
Débutant · Cours · 1 à 4 semaines

University of Pennsylvania
Compétences que vous acquerrez: Comportement du consommateur, Économie, L'offre et la demande, Dynamique du marché, Analyse coûts-avantages, Utilisation des ressources, Analyse politique, Impôts, Prise de décision, Analyse du marché, Allocation des ressources
Mixte · Cours · 1 à 3 mois

Universidad Nacional Autónoma de México
Compétences que vous acquerrez: Business Planning, ISO 9000 Series, Strategic Marketing, Organizational Strategy, Marketing, Financial Statement Analysis, Financial Statements, Governance, Quality Management Systems, Stakeholder Analysis, Financial Data, Corporate Strategy, Marketing Planning, Working Capital, Operations Management, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Market Research
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Generative Engine Optimization (GEO), Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
Intermédiaire · Spécialisation · 1 à 3 mois

Board Infinity
Compétences que vous acquerrez: Brand Strategy, Data Storytelling, Data Presentation, Branding, Brand Marketing, Interactive Data Visualization, Dashboard Creation, Storytelling, Target Audience, Brand Management, Experience Design, Data-Driven Marketing, Digital Brand Strategy, Journey Mapping, Marketing Psychology, Design Strategies, Digital Advertising, Brand Awareness, Digital Media Strategy, Data Visualization
Débutant · Spécialisation · 1 à 3 mois

John Wiley & Sons
Compétences que vous acquerrez: Operating Expense, Dashboard, Mergers & Acquisitions, Business Valuation, Financial Forecasting, Working Capital, Business Planning, Cash Management, Performance Measurement, Financial Analysis, Financial Statements, Financial Management, Financial Statement Analysis, Financial Acumen, Performance Analysis, Performance Metric, Financial Planning, Performance Management, Key Performance Indicators (KPIs), Business Marketing
Débutant · Spécialisation · 3 à 6 mois

Tecnológico de Monterrey
Compétences que vous acquerrez: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Analytics, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Active Listening, Customer Engagement, Consumer Behaviour
Débutant · Cours · 1 à 3 mois
Arizona State University
Compétences que vous acquerrez: Business Ethics, Oral Expression, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Business Correspondence, Brainstorming, Ethical Standards And Conduct, Negotiation, Purchasing, Verbal Communication Skills, Product Planning, Telephone Skills, Business Writing, Marketing Budgets, Business Communication, Business Planning, Communication, Marketing
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Digital Brand Strategy, Branding, Brand Strategy, Customer Engagement, Brand Awareness, Brand Management, Driving engagement, Brand Marketing, Brand Loyalty, Drive Engagement, Marketing Strategies, Digital Media Strategy, Web Presence, Strategic Marketing, Consumer Behaviour, Case Studies, Corporate Strategy, Communication Strategies
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Responsible AI, ChatGPT, AI powered creativity, Prompt Engineering, AI literacy, Artificial Intelligence, Video Production, Copywriting, Content Creation, Keyword Research, Ideation, Search Engine Optimization, Content Optimization, Content Strategy, Data Security
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: B2B Sales, Cost Benefit Analysis, Price Negotiation, Sales Strategy, Decision Making, Microsoft Excel, Sales, Strategic Decision-Making, Business Marketing, User Feedback, Data-Driven Decision-Making, Competitive Analysis, Customer Insights, Matrix Management, Gross Profit, Strategic Thinking, Business Strategies, Continuous Improvement Process
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Technical Analysis, Market Trend, Market Data, Market Liquidity, Real Time Data, Financial Trading, Financial Market, Trend Analysis, Market Analysis, Market Dynamics, Market Opportunities
Mixte · Cours · 1 à 4 semaines