Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Microsoft
Compétences que vous acquerrez: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Product Management, Product Planning, Stakeholder Management, Product Requirements, New Product Development, Stakeholder Engagement, Product Development, Functional Specification, Ideation, Stakeholder Communications, Responsible AI, Requirements Management, Innovation, Market Opportunities, Market Research
Débutant · Cours · 1 à 3 mois
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: MarTech, Marketing, Digital Marketing Tools, Product Promotion, Promotional Strategies, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Market Dynamics, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Innovation, Empowerment
Débutant · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Decision Making, Digital Marketing
Préparer un diplôme
Débutant · Cours · 1 à 3 mois

LearnKartS
Compétences que vous acquerrez: Salesforce Development, User Provisioning, Identity and Access Management, Application Deployment, Security Management, Customer Relationship Management (CRM) Software, Data Management, Workflow Management, Account Management, Internal Communications, Training and Development, Customer Service, Role-Based Access Control (RBAC), Security Controls
Débutant · Spécialisation · 1 à 3 mois

Alex Genadinik
Compétences que vous acquerrez: Overcoming Objections, Price Negotiation, Prompt Engineering, Contract Negotiation, Shipping and Receiving, Advertising, Vibe coding, Closing (Sales), Copywriting, B2B Sales, Generative AI Agents, Product Promotion, Product Strategy, Brand Strategy, Branding, Order Management, Marketing Materials, Rapport Building, Marketing Psychology, Customer Retention
Débutant · Spécialisation · 3 à 6 mois

Tecnológico de Monterrey
Compétences que vous acquerrez: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Communication, Marketing, Performance Measurement, Communication Strategies
Débutant · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Social Media Strategy, Social Media, Social Media Content, Media Planning, Social Media Marketing, Media Strategy, Social Media Management, Communication Planning, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Content Marketing, Brand Strategy, Content Performance Analysis, Social Media Analytics, Content Creation, Brand Management
Intermédiaire · Cours · 1 à 4 semaines

Kennesaw State University
Compétences que vous acquerrez: Intelligence artificielle, Ingénierie rapide, Éthique des données, Motifs de l'invitation, Études de cas, IA responsable, L'IA responsable, Normes et conduite éthiques, Éthique des affaires, IA générative, Connaissance de l'IA, Ingénierie de requête
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Stakeholder Management, Product Management, Stakeholder Engagement, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, Market Research, Product Strategy, Agile Product Development, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Conflict Management, Kanban Principles, Communication, Prioritization
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), User Experience, Experience Design, Presentations, Responsive Web Design, Information Architecture, User Story, Usability, Storyboarding, User Research, Design Research, Design, Visual Design, Persona (User Experience), User Interface and User Experience (UI/UX) Design
Débutant · Certificat Professionnel · 3 à 6 mois

Compétences que vous acquerrez: Barcoding, LinkedIn, No-Code Development, Facebook, Cloud Applications, Social Media, Shared Media, Content Creation
Débutant · Projet Guidé · Moins de 2 heures

Illinois Tech
Compétences que vous acquerrez: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Supply And Demand, Revenue Management, Economics, Customer Analysis, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis
Préparer un diplôme
Intermédiaire · Cours · 1 à 3 mois