Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Intermédiaire · Cours · 3 à 6 mois

Tecnológico de Monterrey
Compétences que vous acquerrez: Agile Methodology, User Centered Design, Education Software and Technology, Education and Training, Entrepreneurship, Emerging Technologies, Market Research, Solution Design, Innovation, Market Analysis, Entrepreneurial Finance, Law, Regulation, and Compliance, Intellectual Property, Business Modeling, Scalability, Fundraising and Crowdsourcing, Growth Strategies
Débutant · Cours · 1 à 4 semaines
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Performance Measurement, Data Visualization, Business Analysis, Business Strategy, Data Presentation, Accounting, Business Strategies, Strategic Communication, General Accounting, Business Communication, Business Analytics, Marketing Management, Organizational Strategy, Product Lifecycle Management, Performance Analysis, Performance Metric, Analytical Skills, Innovation, Marketing, Data Analysis
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Sales Enablement, Sales Strategy, Sales Development, Sales Operations, Lead Generation, Sales, Sales Training, Account Strategy, Sales Process, Customer Relationship Management (CRM) Software, Prospecting and Qualification, Sales Prospecting, Global Marketing, Training and Development, Data-Driven Decision-Making, Marketing Automation, Key Performance Indicators (KPIs), Personalized Campaigns, Video Production
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Specialized Sales, Sales Strategy, Sales, B2B Sales, Go To Market Strategy, Consumer Behaviour, New Business Development, Sales Process, Sales Pipelines, Value Propositions, Marketing Psychology, Customer Analysis, Strategic Thinking, Product Knowledge, Business Strategy, Marketing Channel, Target Audience, Target Market, Strategic Decision-Making, Marketing Analytics
Intermédiaire · Cours · 1 à 4 semaines

University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Business Ethics, Ethical Standards And Conduct, Cultural Responsiveness, Culture, Branding, Cultural Diversity, Intercultural Competence, Cultural Sensitivity, Global Marketing, Stakeholder Management, Stakeholder Analysis, Stakeholder Engagement, Stakeholder Communications, Consumer Behaviour, Decision Making, Case Studies
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Instagram, Graphic and Visual Design, Graphic Design, Visual Storytelling, Social Media Content, Social Media, Social Media Marketing, Content Creation, Shared Media, Storytelling
Débutant · Projet Guidé · Moins de 2 heures
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Data Visualization, Data Presentation, Business Analytics, Performance Measurement, Analytical Skills, Accounting, Performance Appraisal, Performance Management, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, General Accounting, Data Analysis, Strategic Marketing, Product Marketing, Strategic Thinking, Consumer Behaviour, Product Lifecycle Management, Innovation
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Product Management, Market Share, Go To Market Strategy, Agile Product Development, Design and Product, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, Product Roadmaps, Market Opportunities, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Web Analytics, Product Testing, Sprint Planning, Stakeholder Management
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Driving engagement, Drive Engagement, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Growth Strategies
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Web Analytics, Content Performance Analysis, Digital Marketing, Social Media Strategy, Performance Metric, Digital Media Strategy, Performance Analysis, Strategic Planning
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Sales, Sales Strategy, Driving engagement, Sales Pipelines, Selling Techniques, Social Media Campaigns, Social Media, Conversion Funnel Analysis, Social Media Content, Social Media Marketing, Customer Engagement, Web Analytics, Data-Driven Marketing, Content Creation, Content Performance Analysis, Drive Engagement, Content Strategy, Marketing Automation, Social Media Analytics, Storytelling
Débutant · Cours · 1 à 4 semaines