Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Kennesaw State University
Compétences que vous acquerrez: User Research, Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Product Planning, Consumer Behaviour, Customer Retention, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Driving engagement, Wholesaling, Case Studies
Débutant · Cours · 1 à 4 semaines

Google Cloud
Compétences que vous acquerrez: Google Gemini, Gemini, Google Cloud Platform, Marketing Analytics, Data-Driven Marketing, Generative AI, Analytics, Predictive Modeling, Predictive Analytics, Data Analysis
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Peer Review, General Sales Practices, Phone Sales, Communication, Communication Strategies, Marketing Psychology, Drive Engagement, Consumer Behaviour, Discussion Facilitation, Driving engagement, Relationship Building, Customer Engagement
Intermédiaire · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Overcoming Objections, Phone Sales, Telephone Skills, Closing (Sales), Return On Investment, B2B Sales, Price Negotiation, Prompt Engineering, Customer Service, Data Storytelling, Real Time Data, Data-Driven Decision-Making, Persona (User Experience), Analysis, Data Visualization, Storytelling, Performance Metric, Business Metrics, Data Import/Export
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Témoignage de l'utilisateur, Méthodologie agile, Contrôle des versions, Persona (Expérience utilisateur), Méthodologie Agile, Principes Kanban
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Financial Forecasting, Revenue Forecasting, Market Dynamics, Forecasting, Market Data, Market Trend, Demand Planning, Financial Data, Customer Demand Planning, Trend Analysis, Market Analysis, Consumer Behaviour
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: AI powered creativity, Visual Storytelling, AI literacy, Intellectual Property, Advertising Campaigns, Legal Risk, Financial Acumen, Cost Benefit Analysis, Ethical Standards And Conduct, Deep Learning
Intermédiaire · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Closing (Sales), Sales Process, Selling Techniques, Sales Presentations, Timelines, Performance Reporting, Sales Pipelines, Performance Analysis, Benchmarking, Performance Measurement, Performance Metric, Decision Making, Simulations, Scaling And Root Planing, Strategic Marketing
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Oral Comprehension, Active Listening, B2B Sales, Oral Expression, Customer Insights, Price Negotiation, Auditing, Customer Relationship Management, Sales Enablement, Customer Relationship Management (CRM) Software, Verbal Communication Skills, Needs Assessment, Analysis
Intermédiaire · Cours · 1 à 4 semaines

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: Storytelling, Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Brand Management, Trend Analysis, Content Strategy, Sustainability Reporting, Augmented Reality, New Product Development, Marketing Strategy and Techniques, Innovation, Digital Transformation, Game Theory, People Analytics, Metadata Management, Digital Design, Open Source Technology, 3D Modeling, Artificial Intelligence
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Solution Sales Engineering, Sales Presentation, Solution Selling, B2B Sales, Sales Presentations, Stakeholder Communications, Risk Mitigation, Consultative Selling, Proposal Development, Enterprise Sales, Selling Techniques, Business Risk Management, Sales Strategy, Stakeholder Engagement, Risk Analysis, Key Performance Indicators (KPIs), General Sales Practices, Proposal Writing, Problem Solving, Value-Based Care
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Regional Sales, Benchmarking, Sales Training, Sales, Sales Pipelines, Competitive Intelligence, Sales Enablement, Marketing Automation, Market Intelligence, Trend Analysis, Sales Strategy, Sales Management, Sales Operations, Sales Development, Lead Generation, Digital Brand Strategy, Customer Relationship Management (CRM) Software, Automation, Social Media Management, Global Marketing
Débutant · Cours · 1 à 4 semaines